Retailer Radar: February 2025 | Key Trends Shaping the Future of Retail

Written By Matthew McGlynn

Retailer Radar: February 2025 | Key Trends Shaping the Future of Retail

Retailer Radar: February 2025 | Key Trends Shaping the Future of Retail

Retail is evolving in 2025, driven by AI, shifting consumer trust, and new ad strategies. As digital and physical shopping merge, brands must innovate to stay competitive. First-party data, expert-led content, and agility are crucial in this complex landscape.

Consumers now expect seamless, personalized experiences with transparency and authenticity. Retailers face rapid tech advancements, regulatory changes, and evolving media strategies, requiring adaptation to stay relevant.

Retail media networks are growing, AI is transforming personalization, and video is key for engagement. With third-party cookies disappearing, brands must prioritize first-party data and privacy compliance. Businesses that invest in cutting-edge, data-driven strategies will gain a competitive edge in this new retail era.

Download the full report here.

LATEST WHITE PAPERS

NEW TO THE DESIRE COMPANY BLOG? START HERE!

READ OUR MOST POPULAR BLOGS

Featured
Start with Garbage, End with Garbage: Why AI Shouldn’t Be the First Step in Your Content Strategy
Start with Garbage, End with Garbage: Why AI Shouldn’t Be the First Step in Your Content Strategy

Discover why beginning your content strategy with AI may backfire. Learn how human insights drive authentic, high-performing marketing content.

Read More →
Marketing. It’s a Vibe (Apparently). What is Vibe Marketing?
Marketing. It’s a Vibe (Apparently). What is Vibe Marketing?

Learn what vibe marketing is and how it uses emotion, authenticity, and cultural relevance to create content that connects. Explore why it's reshaping modern brand strategy.

Read More →
The Lipstick That Almost Lost Me—and the Expert Who Saved the Deal
The Lipstick That Almost Lost Me—and the Expert Who Saved the Deal

Retaining customers is more cost-effective than acquiring new ones. Learn how expert-led content boosts trust, loyalty, and repeat purchases at scale.

Read More →
Hey LinkedIn, where’s the retail media love?
Hey LinkedIn, where’s the retail media love?

Retail media is booming, yet underrepresented on LinkedIn. Discover why it's time for the platform to recognize the power and growth of this channel.

Read More →
Matthew McGlynn
Previous

The Expert Brief: April 2025 | Retail Media’s Next Chapter
Next

An Expert in Every Aisle