Tap Into An Expert Podcast Named an Instant Hit Show in Spotify Wrapped for Creators 2025
Spotify Wrapped for Creators 2025 delivered some incredible news for Tap Into An Expert. Our show not only resonated with listeners across the world, it also ranked among the top performing creator video podcasts on the platform. This milestone reflects the growing demand for real expertise in a rapidly changing retail and e-commerce environment.
Whether you are a marketer, retailer, or business leader, our goal has always been simple. Bring you the most credible insights and strategies from the top experts in the industry. Spotify Wrapped for Creators confirmed that this mission is landing with impact.
Below is a full breakdown of our Wrapped highlights and a deep dive into our top episode of the year.
If you have not listened yet, now is the perfect time to dive in. Subscribe to Tap Into An Expert to keep up with every new episode when Season 2 launches.
Top 30 Percent of All Video Podcasts on Spotify
Video continues to grow as one of the most effective content formats for education, trust building, and engagement. Spotify ranked Tap Into An Expert in the top 30 percent of all video podcasts on the platform.
This reflects how strongly our visual episodes, expert interviews, and transparent explanations resonate with viewers who want clarity and reliable expertise rather than hype.
A Dedicated and Growing Fanbase
Spotify identified Tap Into An Expert as the number one show for 27 retail media savvy listeners, outperforming every other podcast in their libraries. These are professionals working inside one of the most competitive and fast-moving sectors in digital commerce. Winning this top position with an audience that understands the complexity of retail media is a powerful indicator of trust, credibility, and real value.
This core group of super-engaged listeners helped push the show into multiple Spotify recognition categories, including:
A 2025 Instant Hit Show
A 2025 Talked About Show
A 2025 Most Shared Show
These distinctions highlight that the conversations happening on Tap Into An Expert are resonating across teams, inboxes, Slack channels, and leadership circles. People are not only listening. They are sharing the episodes that help them make smarter, faster decisions in their roles.
A Global Audience That Continues to Grow
Following this surge in fan engagement, Spotify Wrapped for Creators revealed that Tap Into An Expert reached listeners across five major global markets. Our top countries this year included:
Top 10 countries where Tap Into An Expert listeners are tuning in
Who is listening to Tap Into An Expert
Spotify’s audience insights show a nearly even split between female and male listeners, with a strong concentration of decision makers in the 28 to 59 age range.
Gender
- Female 47.3%
- Male 47.7%
- Not specified 5%
Age
Most listeners fall between 28 and 59, a demographic that aligns closely with retail media leaders, marketing teams, and buying-side decision makers.
This expanding international footprint reinforces the universal relevance of expert-led content. Retailers, marketers, and brand leaders around the world are searching for trusted guidance, clear insights, and proven strategies that help them navigate the evolving marketplace. Our growth confirms that expert-led conversations matter everywhere.
Top Episode of 2025: Unboxing the Truth — Navigating the Fake Product Review Crisis
Among all episodes this year, one rose to the top as a clear listener favorite. Our audience could not get enough of this deep dive into the growing crisis of fake product reviews.
Inside the Episode
Hosted by Eric Sheinkop and featuring FTC regulations expert attorney Jim Dudukovich, this standout episode exposes one of the most pressing issues in modern commerce. With 95 percent of customers relying on online reviews to guide their purchases, the rise of fake reviews has serious implications for trust, compliance, and consumer behavior.
Jim breaks down the newest FTC rules targeting deceptive endorsements and manipulated feedback. These updates are shaping how brands manage reputation, authenticity, and legal risk.
What Listeners Learned
New FTC rules prohibiting fake reviews
Jim explains the latest regulatory changes and what they mean for brands, retailers, creators, and marketplaces.
The impact on consumer trust
Fake reviews create confusion, inflate return rates, and erode buyer confidence. The episode clarifies how real this problem has become.
How brands can protect themselves
Listeners gain practical steps for building legitimate review ecosystems, ensuring compliance, and leaning into verified expert content that meets FTC expectations.
The Expert’s Corner
The episode features a special segment called The Expert’s Corner, where Jim shares bold predictions about the future of review regulation and the shifting digital marketplace. His insight gives listeners a roadmap for what to expect and how to stay ahead of the changes that are already reshaping e-commerce.
This episode became the top performer of 2025 because it addressed a real pain point for brands and shoppers. It provided clarity at a time when misinformation, deceptive tactics, and unverified voices make it harder than ever for shoppers to trust what they see online.
Why the Show Continues to Resonate
Tap Into An Expert brings leading voices into meaningful conversations about the topics shaping retail media networks, commerce strategies, and digital influence. Every episode is designed to help listeners understand what is happening, why it matters, and how to take action right away.
Our show description captures the mission clearly:
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, offering insights and strategies that empower you to thrive in today’s competitive market.
Spotify Wrapped for Creators confirmed what we hear from our audience. Listeners want verified expertise. They want clarity, not confusion. And they return each week because every episode delivers actionable value.
Thank You for an Incredible Year
From the entire team at The Desire Company, thank you for tuning in, sharing, and championing the show. You helped make Tap Into An Expert one of the standout podcasts of 2025. We are already planning an even bigger year ahead.
If you have not listened to the top episode of 2025 yet, now is the perfect time to tap in.
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