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Matthew McGlynn Matthew McGlynn

Brands Take the Reins

Explore how leading brands are shifting from influencer hype to expert-led strategies that drive long-term trust, credibility, and higher performance.

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Matthew McGlynn Matthew McGlynn

XGC is the New UGC

Expert-generated content is redefining how brands build trust. See why XGC is outperforming UGC and what it means for your product pages and retail strategy.

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Matthew McGlynn Matthew McGlynn

#Deinfluencing Has Gone Viral

Deinfluencing is trending as consumers push back on hype. Explore why this shift matters and how brands can respond with trust and transparency.

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Matthew McGlynn Matthew McGlynn

iHeart This Phone I’ve Never Used

When influencers endorse products they’ve never tried, trust erodes fast. Learn why authenticity and firsthand expertise matter more than reach.

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