Today’s mom shopper is discerning, digitally savvy, and more empowered than ever. She relies on her phone to manage her life, which includes shopping. 9 out of 10 moms regularly shop online, often from mobile devices, making the need for credible, concise product information more urgent than ever.

Consumers are less likely to return products recommended by experts. See the data behind how expert-led content reduces returns and improves satisfaction.