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Megan Botha Megan Botha

Understanding Moms' Shopping Habits: Key Trends and Insights for 2025

Today’s mom shopper is discerning, digitally savvy, and more empowered than ever. She relies on her phone to manage her life, which includes shopping. 9 out of 10 moms regularly shop online, often from mobile devices, making the need for credible, concise product information more urgent than ever.

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