NO MORE FAKING IT: The FTC’s Escalating Battle Against Fake Product Reviews

Written By Matthew McGlynn

NO MORE FAKING IT: The FTC’s Escalating Battle Against Fake Product Reviews

The Game Is Changing – Here’s How Brands Can Help Shoppers Get Informed While Staying Compliant

Deceptive product reviews have wide-reaching consequences, impairing consumers' access to reliable product information and undermining brand trust.  This white paper delves into the FTC's recent actions and the implications for brands and retailers.

This white paper delves into:

  • The history of the FTC combatting fake reviews

  • A breakdown of the most recent ruling and what is prohibited

  • What brands and retailers can do to stay compliant, and more

Download your copy of the white paper here.

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