Experience matters
We research, vet, and engage working experts to share real experiences and real product solutions.
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Experts
Not influencers
Desire Co. Experts are real world experts in their fields. We qualify them based on a multi-tiered vetting process. Our Experts have spent years building a reputation in their field of expertise. They are only willing to recommend products that they authentically use and love.
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SHARING THE WISDOM OF A FEW tO INFORM THE DECISIONS OF MANY
INFORM BETTER
At The Desire Company, we believe that it’s time to recognize and reward expertise. That’s why we’ve created a platform for credible experts to share their professional advice and hard-won knowledge on a grand scale.
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Qualification Criteria
Role in the mix
Place in the funnel
Media channel
Performance metrics
Examples
Influencers
Verified by # of Followers
Spark Inspiration and Drive Awareness
Top of Funnel
Social Media
Impressions, Engagements
Makeup Influencers
Experts
Verified by Expertise, Formal Education, Certifications, 
and More
Drive Product Education, Purchase Confidence, Brand Trust, and Increase Sales
Bottom of the Funnel
Home page, PDP, Digital Marketing, Social, Email Marketing, in-Store, in-App
Time on Site, Conversions, ROAS, CPV, Reduction in Returns
Professional Makeup Artist for Pink!
A COMMITMENT TO DIVERSITY
Meaningful change comes from meaningful collaboration. We’re committed to driving positive change through promoting inclusivity, representation, and equity in all our partnerships.
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REPRESENTATION:
Increase the representation 
of bipoc members in the pro community by 60% by 2025
EQUITY:
Promote equitable compensation 
for bipoc professionals
ACCESS:
Guarantee fair access
to opportunities for bipoc professionals
AMPLIFICATION:
Guarantee fair access
to opportunitiuse our platforms + reach to amplify the voices of our bipoc proses for bipoc professionals
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