The Desire Company names ad tech veteran Kelly Hogue as VP, Head of Sales to accelerate growth and partnerships across the retail media landscape.

Athletech News reports how fitness and wellness brands are replacing influencers with experts to build trust, reduce returns, and drive higher conversions.

The Desire Company debuts its new podcast, Tap Into An Expert, featuring insights from industry leaders on retail media, content strategy, and innovation.

Eric Sheinkop shares his passion for creation, building companies, and shaping the future of commerce through expert-led content and authentic connection.

The Desire Company announces a $97 million valuation following its Series B round to scale expert-led product reviews across retail media networks.

The Desire Company introduces Expert Generated Content (XGC), a new content category helping retail media networks boost trust, conversion, and ROI.

The Desire Company announces panelists for its “Unleashing the Power of Representation” event focused on diversity and equity in influencer marketing.

The founders of The Desire Company join Dylan Ratigan on Bootstrapping to share how they built a company rooted in expert-led content and shopper trust.

Survey: Only 11% of Americans Believe Influencers Deliver Trustworthy Reviews, While a Majority of Americans (53%) Rely Most on Recommendations From Product Experts

The Desire Company debuts expert-led classes on its new streaming channel, meeting rising consumer demand for authentic, educational product content.

The Desire Company expands its footprint in Chicago, strengthening its commitment to innovation, expert-led content, and the growing creator economy.

In this podcast interview, The Desire Company Co-Founder shares how brands and consumers can access hands-on learning from real experts across categories.

The Desire Company secures $8 million in Series A funding to scale expert-led content and meet growing demand from retailers and brand partners.

In this episode of Reframe, Eric Sheinkop shares how he scaled The Desire Company, the power of expert content, and lessons learned from 0 to 100.

Eric Sheinkop explains how The Desire Company’s expert-led videos help retailers reduce returns by building trust and clarity at the point of purchase.

Retailers seeking to enhance their in-store shopping experience while seizing on the enormous benefits available in the expanding digital universe might want to look to Eric Sheinkop, a tech innovator who just might have found the link between e-commerce and brick-and-mortar.