A pioneer in expert product education, The Desire Company has concluded its Series B funding round, catapulting its valuation to $97 million. This funding infusion positions the company to capitalize on the escalating demand for authentic, expert-driven content, particularly from Retail Media Networks (RMNs) and is timely given the Federal Trade Commission’s heightened focus on transparent marketing practices.

New Chain Drug Review article explains how Desire Co.'s innovative solution is making a splash with Retail Media Networks.

In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.

Listen as Dylan Ratigan interviews The Desire Company co-founders, Judith and Eric Sheinkop about why The Desire Co.'s concept is unique, timely, and really worth it for brands, retailers, and the expert community.

Survey: Only 11% of Americans Believe Influencers Deliver Trustworthy Reviews, While a Majority of Americans (53%) Rely Most on Recommendations From Product Experts

In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.

Channel and App will Deliver Hands-on Classes from Trusted Professionals to TV Viewers

Check Out the ‘Tomorrow Will Be Televised’ Podcast Featuring Eric Sheinkop in This Episode All About TV

With Series A funding valuing the company at $78 million, The Desire Company will increase penetration within brick-and-mortar and online retailers, further transforming the shopper experience

I couldn't get my head around why one person could have a guitar with six strings and I could have the exact same guitar with the exact same six strings, but yet they were just so much better than everybody else...

You can buy influence, you can buy reach, but you can't buy expertise

Retailers seeking to enhance their in-store shopping experience while seizing on the enormous benefits available in the expanding digital universe might want to look to Eric Sheinkop, a tech innovator who just might have found the link between e-commerce and brick-and-mortar.