WELCOME TO THE DESIRE COMPANY BLOG
FEATURED BLOGS
VIEW ALL BLOGS
Start with Garbage, End with Garbage: Why AI Shouldn’t Be the First Step in Your Content Strategy
Discover why beginning your content strategy with AI may backfire. Learn how human insights drive authentic, high-performing marketing content.
Marketing. It’s a Vibe (Apparently). What is Vibe Marketing?
Learn what vibe marketing is and how it uses emotion, authenticity, and cultural relevance to create content that connects. Explore why it's reshaping modern brand strategy.
The Lipstick That Almost Lost Me—and the Expert Who Saved the Deal
Retaining customers is more cost-effective than acquiring new ones. Learn how expert-led content boosts trust, loyalty, and repeat purchases at scale.
Hey LinkedIn, where’s the retail media love?
Retail media is booming, yet underrepresented on LinkedIn. Discover why it's time for the platform to recognize the power and growth of this channel.
Trust Me? I'm an Expert? | The World Has a Trust Problem
In a time of growing skepticism, expert-led content helps brands rebuild trust. Learn how to connect with consumers through credibility and real insight.
Brands Take the Reins
Explore how leading brands are shifting from influencer hype to expert-led strategies that drive long-term trust, credibility, and higher performance.
The Desire Company Unveils New Retail RMEDI 360 Platform
Discover how the new RMEDI 360 platform helps brands and retailers scale expert-led content across every channel to boost trust, reach, and conversion.
Don’t Let Your Advertising Dollars Go Up in Smoke
Learn how to make your advertising dollars work harder by using expert-led content that builds trust, increases engagement, and drives real conversions.
Authenticity Reigns Supreme: The Desire Company Experiences Surge in Demand for Authentic Expert-Driven Content
As consumer trust declines, brands are investing in expert-led content. See why authenticity is now the key driver of performance across retail channels.
Headed to the ANA Masters of Advertising Law Conference? Enjoy the City Like a Pro by Knowing Where Go.
Attending the ANA Masters of Advertising Law Conference in Orlando? Discover where to eat, drink, and explore with this local-approved city guide.
FROM CHAOS TO CLARITY: Experts Lead the Way to Shopper Confidence
Shoppers face choice overload. Learn how expert-led content simplifies decisions, builds trust, and increases conversions across retail touchpoints.
Make the Best of eTail Boston this Year by Learning to Talk like a Native Bostonian
Headed to eTail Boston? Learn key Boston slang so you can blend in, break the ice, and make the most of your trip with this quick local language guide.
Unleash the Power of Explainer Videos on Your Product Pages
Explainer videos help shoppers understand products faster. Learn how adding expert-led videos to your PDPs drives engagement and increases conversion rates.
Human Expertise Meets AI For a Better Shopping Experience
Explore how combining AI with expert-led content improves the shopping journey by enhancing trust, personalization, and product understanding.
Empowering Change: The Desire Company Announces Diversity Commitments at Panel Event to Address Lack of Diversity in Influencer Marketing
At a recent panel, The Desire Company announced new initiatives to address the lack of diversity in influencer marketing and elevate underrepresented voices.
The Desire Company Commits to Pro Community Diversity Goals
Learn how The Desire Company is expanding its Pro Community with a focus on diversity, equity, and inclusion to elevate authentic expert voices.
XGC is the New UGC
Expert-generated content is redefining how brands build trust. See why XGC is outperforming UGC and what it means for your product pages and retail strategy.
Extending Inclusive Marketing Efforts Beyond Black History Month
Inclusive marketing should be ongoing, not seasonal. Learn how to authentically support diverse audiences with strategies that go beyond calendar moments.
#Deinfluencing Has Gone Viral
Deinfluencing is trending as consumers push back on hype. Explore why this shift matters and how brands can respond with trust and transparency.
iHeart This Phone I’ve Never Used
When influencers endorse products they’ve never tried, trust erodes fast. Learn why authenticity and firsthand expertise matter more than reach.