We put the pro in
product reviews

We harness the collective wisdom of our expert community to educate shoppers on the products the Pros recommend.
Welcome to The Desire Company, where authenticity reigns supreme. We provide expertise in a complex world where shoppers are being bombarded by fake reviews and toxic marketing ploys. It's time to regain shopper trust with expert-driven product review videos that live at the point of sale.
For pros
We enable expert knowledge sharing
for brands
We empower them with product education
for shoppers
We guide them to make confident purchase decisions
WITH THE DESIRE COMPANY, YOU CAN TRUST THAT EVERY REVIEW, EVERY RECOMMENDATION, AND EVERY STORY COMES FROM A PLACE OF AUTHENTICITY.
Our founder's Story
Desire Co. was founded by husband and wife duo Judith and Eric Sheinkop. Eric's journey took an exciting turn when he sold a stake in his Music Licensing company to Coca-Cola, and crossed paths with Judith, who was the head of Global Brand PR for the beverage giant.

Drawing from her experience promoting authentic celebrity endorsement deals, Judith and Eric recognized their aligned visions. With a shared passion for creating a platform that enables experts to monetize their expertise and foster genuine brand and talent partnerships, they united their collective expertise to establish The Desire Company.

OUR “WHY”Eric identified  an opportunity to uplift experts in diverse  fields, whose talent and expertise was being overshadowed  by celebrities and influencers. Despite their dedication to  their craft, these experts went unnoticed for brand  collaborations.
WE BELIEVE EVERYONE SHOULD HAVE ACCESS TO THE GUIDANCE + EXPERTISe Of DEDICATED PROFESSIONALS. JUST LIKE CELEBRITIES DO.
CAREERS
BUILD YOUR CAREER AT DESIRE CO.
We really like working here and we think you might like it too. We’re looking for people who naturally want to do more, own more, and make an impact. Sound like you? If so, take a look at our open positions.
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