EXPERT KNOWLEDGE FOR ALL
Expert guidance shouldn’t be exclusive. We help shoppers make confident decisions by turning real expertise into trusted, commerce-built content.
EXPERT WISDOM IS AT THE HEART OF EVERYTHING WE DO
At The Desire Company, we believe confident purchases are built on trust, clarity, and credible guidance. In a world overflowing with product options and conflicting information, shoppers need more than marketing claims, they need real expertise.
That’s Where We Come In
We partner with leading retailers and brands to deliver the authoritative content that drives conversion and builds lasting customer loyalty.
Backed by the world's largest cross-disciplinary community of experts, we create product content that connects with customers at every stage of the shopper journey, cutting through marketplace noise and empowering confident purchase decisions.
Our Mission
To help shoppers make confident purchase decisions.
We exist to remove uncertainty from the buying process. Whether someone is discovering a product for the first time or deciding between options, our content is designed to answer the questions that matter most — clearly, credibly, and at the right moment.
Our vision
To make expert wisdom accessible to all.
Our vision is a more transparent, informed shopping experience — one where anyone can access trusted expertise and feel confident in the choices they make.
BUILT FOR EVERY PLAYER IN THE SHOPPING JOURNEY
FOR BRANDS
We help brands earn trust, not just impressions. By pairing products with credible experts and commerce-built storytelling, we turn media into guidance that drives real consideration and conversion.
FOR RETAIL MEDIA NETWORKS
We help retail media networks unlock more value from their media by offering expert-led content across the entire shopping journey. The result is stronger brand partnerships, more effective placements, and shopper experiences built on trust
FOR EXPERTS
We give experts a platform to share what they know in a way that feels authentic and respected. Your real-world experience becomes content that influences decisions without compromising your credibility.
FOR SHOPPERS
We replace guesswork with trusted guidance. Every recommendation is rooted in real expertise, so you can feel confident in the decisions you make.
Authenticity, By Design.
OUR FOUNDERS’ STORY
The Desire Company was founded by husband-and-wife duo Judith and Eric Sheinkop, brought together by a shared belief in the power of credibility and trust.
Eric’s career in music licensing led him to work closely with some of the world’s most recognizable brands, including Coca-Cola, where he first crossed paths with Judith, who was leading Global Brand PR at the company. Together, they saw firsthand how influence, storytelling, and partnerships shape consumer perception.
But they also noticed something missing.
While brands invested heavily in visibility, truly qualified experts — professionals with real experience and deep knowledge — were often overlooked. Their insight was valuable, but it wasn’t being elevated or rewarded in the same way.
That gap became the foundation for The Desire Company.
OUR WHY:
WE BELIEVE EXPERT GUIDANCE
SHOULDN’T BE OUT OF REACH.
We built Desire Co. to create a platform where expertise matters. A place where professionals across industries could share what they know, build credibility, and meaningfully participate in brand partnerships — without compromising authenticity.
We believe that when expert voices lead the conversation, everyone benefits: shoppers make better decisions, brands earn real trust, and expertise becomes something people can access, not just admire from a distance.
BUILD YOUR CAREER
AT DESIRE CO.
We really like working here and we think you might like it too. We’re looking for people who naturally want to do more, own more, and make an impact. Sound like you? If so, take a look at our open positions.
Make Your Website Work Harder
Fill out the form and our team will be in contact.