Our founder's Story
Desire Co. was founded by husband and wife duo Judith and Eric Sheinkop. Eric's journey took an exciting turn when he sold a stake in his Music Licensing company to Coca-Cola, and crossed paths with Judith, who was the head of Global Brand PR for the beverage giant.
Drawing from her experience promoting authentic celebrity endorsement deals, Judith and Eric recognized their aligned visions. With a shared passion for creating a platform that enables experts to monetize their expertise and foster genuine brand and talent partnerships, they united their collective expertise to establish The Desire Company.
OUR “WHY”Eric identified an opportunity to uplift experts in diverse fields, whose talent and expertise was being overshadowed by celebrities and influencers. Despite their dedication to their craft, these experts went unnoticed for brand collaborations.