The Expert Brief: Your Monthly Download on What’s Working in Retail Media

The retail media space is evolving at lightning speed—and the brands leading the way are those adapting just as quickly. That’s why The Expert Brief | April 2025 is your essential guide to what’s working right now across digital, in-store, and omnichannel retail marketing.

From Amazon's ad tech expansion to CTV becoming a true performance channel, this month's Brief is packed with insights, innovations, and strategies shaping the future of commerce.

This month, we’re spotlighting:

• The rise of retail media as infrastructure
• The growing demand for trust-driven content
• The platforms reshaping performance marketing
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Key Trends Shaping Retail Media in 2025

• Amazon Ads has launched a retail ad service that lets other retailers use its tech—setting the stage for cross-retailer RMN standardization.
• Target Roundel is driving growth with new self-serve tools and auction functionality.
• DoorDash and Instacart are innovating with in-aisle and post-checkout ads that blur the line between digital and physical commerce.
• CTV is no longer just for awareness: Amazon and Walmart are using shoppable video with clean room data to close the loop on performance.
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The Role of Expert Content in Building Trust and Reducing Returns

In a landscape saturated with influencer noise and AI-generated copy, expert-led content is proving to be the trust anchor consumers are looking for.

• 75% of consumers now question review authenticity.
• Gen Z values educational, transparent content over traditional ads.
• Expert video reviews are cutting return rates and driving conversions across PDPs and streaming environments.

With regulatory scrutiny rising, the need for verified, credible product education has never been more urgent.
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Actionable Opportunities for Brands and Retailers

This month’s Brief surfaces several high-impact strategies:

• Private label and DTC brands are winning with expert-led storytelling that builds awareness and credibility without heavy discounting.
• In-store innovation is thriving, but it needs digital content support—from product demos to usage explainers—to drive real conversion.
• Content that performs everywhere (PDP, CTV, social, in-store) is now table stakes.
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Why Retail Media Requires Smarter Measurement and Content

As the market matures toward $62.4B by 2025, retail media is shifting from scale to accountability. That means:

• Clean room data
• iROAS and media mix modeling
• Dynamic creative optimization

Retailers like Walmart Connect and Albertsons Media Collective are setting the pace with full-funnel strategies that tie awareness to conversion.
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Download The Expert Brief for April, 2025.

Get the full breakdown of what’s driving results in retail media, eCommerce content, and shopper marketing. Whether you're planning a campaign or building long-term strategy, this month’s insights will help you stay competitive, compliant, and connected.

DOWNLOAD THE FULL REPORT HERE.

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