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The Expert Brief: April 2025 | Retail Media’s Next Chapter
Explore April 2025's top retail media trends—CTV, AI, loyalty, and expert content. Get the insights that help brands convert. Download The Expert Brief.

The Expert Brief: Your Monthly Download on What’s Working in Retail Media

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The retail media space is evolving at lightning speed—and the brands leading the way are those adapting just as quickly. That’s why The Expert Brief | April 2025 is your essential guide to what’s working right now across digital, in-store, and omnichannel retail marketing.

From Amazon's ad tech expansion to CTV becoming a true performance channel, this month's Brief is packed with insights, innovations, and strategies shaping the future of commerce.

This month, we’re spotlighting:

Key Trends Shaping Retail Media in 2025

The Role of Expert Content in Building Trust and Reducing Returns

In a landscape saturated with influencer noise and AI-generated copy, expert-led content is proving to be the trust anchor consumers are looking for.

With regulatory scrutiny rising, the need for verified, credible product education has never been more urgent.

Actionable Opportunities for Brands and Retailers

This month’s Brief surfaces several high-impact strategies:

Why Retail Media Requires Smarter Measurement and Content

As the market matures toward $62.4B by 2025, retail media is shifting from scale to accountability. That means:

Retailers like Walmart Connect and Albertsons Media Collective are setting the pace with full-funnel strategies that tie awareness to conversion.

Download The Expert Brief for April, 2025.

Get the full breakdown of what’s driving results in retail media, eCommerce content, and shopper marketing. Whether you're planning a campaign or building long-term strategy, this month’s insights will help you stay competitive, compliant, and connected.

DOWNLOAD THE FULL REPORT HERE.

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