In this white paper you will learn about the importance of building consumer trust and the strategies to get started — all backed by third-party research.

This white paper delves into the FTC's recent actions and the implications for brands and retailers. But first, let’s turn to the facts to understand the magnitude of what some have called the “fake review epidemic.”

In this white paper you will learn about creative solutions to connect in-store and online, see the impact of providing a guided, personalized shopper journey, and we’ll compare shoppers doing their own research vs. providing expert guidance.