Shoppers trust expert-led videos when buying complex tech. Learn how brands like Bose and Sony use this content to boost confidence and increase conversions.

A leading brand partnered with The Desire Company and saw a 15-point lift in conversions and more units sold during Prime Day with expert-led video content.

Ergo Impact used expert-led videos to showcase product benefits, build trust, and drive conversions across their marketing funnel with measurable results.

Koolaburra partnered with The Desire Company to create expert-led video content that showcased the comfort, style, and versatility of their signature boots.

A neuroscience study found The Desire Company’s expert-led KitchenAid video delivered 3X better performance than other videos in attention and trust metrics.

A neuroscience study found that Desire Co.’s expert-led PUR video outperformed other content, delivering double the engagement and decision-making impact.

A neurological study found expert-led videos activate more brain regions tied to trust and decision-making—proving not all product videos perform equally.

ReAthlete partnered with The Desire Company to drive more transactions and reduce CPA using expert-led content that built trust and boosted performance.

Discover how Best Buy used expert-led videos to boost PDP engagement, build trust, and outperform traditional content across key product categories.

See how Sleep Crown partnered with experts to build trust and educate shoppers on the benefits of its over-the-head pillow, increasing product engagement.

Learn how expert-led videos clarify product versatility, reduce confusion, and increase conversion by helping shoppers understand multi-use benefits.