Turn Everyday Products Into Category Leaders

Product Videos for Consumer Packaged Goods Brands

Consumer packaged goods like beauty, wellness, pantry staples, and household essentials live or die by how well they stand out on the digital shelf. When every click counts, expert-led product videos are your unfair advantage. They give shoppers the credible information they need to confidently click “Add to Cart.”

Click Below to See Our Product Videos in Action

Black downward pointing triangle on a white background.
A woman wearing a purple uniform talking to a person outdoors, holding a container of skincare product, with 'Lume' overlayed on the image.
A woman sitting in a living room, holding a box of medicine, with the word 'Kerasal' overlaid across the image.
A female doctor in a white coat showing a product to a patient in an office setting.
A woman smiling and holding a bottle of Fresh Wave cleaning product in a bright, cozy room.
A woman with curly hair in purple scrubs holds a container while talking to a person wearing jeans in a room with patterned curtains. The Lumē logo is overlaid on the image.
A woman sitting indoors holding a box of medication, with a large green plant and a modern lamp in the background, overlayed with the word 'Kerasal' in large text.
A woman wearing a white lab coat and holding a skincare product is speaking with another woman in a beige jacket inside a clinical setting, with medical supplies visible in the background. The word "Advance" is overlaid on the image.
A woman with long dark hair smiling and holding a bottle of Fresh Wave spray in a bright living room with a window, white brick fireplace, and decorative mirror.
A woman in purple scrubs holding a healthcare product, speaking to a person in jeans, with the Lumé logo overlayed on the image.
Woman sitting in a living room holding a box of medication with the Kerasal logo overlayed on the image.
A woman in a white coat, likely a doctor or pharmacist, speaking to a patient in a medical office. The woman is holding a small box, possibly medication or a medical product, and gesturing while talking.
A woman in a yellow sweater holding a Fresh Wave product, smiling inside a home with a window and a mirror in the background.
A woman in purple scrubs holding a tube of Lume product, talking to someone outside the frame, with a logo overlay of 'Lume' in the center.
A woman sitting indoors holding a box, with a large potted plant on her left and a wall with artwork and a lamp on her right. The word 'Kerasal' is overlayed across the image.
A woman in a white coat showing a product to another woman in a beige hoodie inside a medical or office setting.
A woman with long dark hair holding a can of Fresh Wave spray in a home setting with a fireplace and desk in the background.
A woman in purple scrubs talking to another person who is holding a skincare product. The word 'Lumé' is prominently overlaid in the center of the image.
Woman sitting in living room holding a box of medicine, large white 'Kerasal' text overlay, indoor setting with plant and wall decorations.
A woman in a white coat is talking to another woman in a medical office, holding a small box, with the word 'Advance' overlayed on the image.
A woman with dark hair smiling and holding a bottle of Fresh Wave spray inside a bright, cozy living room with a window, mirror, and shelves with art and books.
A woman in purple scrubs holding a tube of skincare product, talking to a person in front of her, with a logo that says 'Lumé' overlaid in the center.
Woman sitting indoors holding a box of medication, with a large potted plant and modern decor in the background, and the word 'Kerasal' overlaid.
A woman in a white coat talking to another woman in a beige jacket in a medical office, with the word 'Advantice' overlaid on the image.
A woman with long dark hair smiling and holding a can of Fresh Wave cleaning product in a cozy home setting with a fireplace and art on the wall.

Why CPG Brands Use Expert-Led Videos

  • Improve Retail Platform Scores
    High-quality video content boosts engagement metrics that matter on platforms like Amazon, Walmart, and Target.

  • Reduce Return Rates
    When shoppers understand how to use a product and why it works, they’re far less likely to send it back.

  • Outperform UGC and Influencer Content
    Expert-led videos have proven to outperform typical influencer or user-generated content by being more credible, informative, and conversion-friendly.

  • Support Omnichannel Strategy
    These videos work across product detail pages (PDPs), paid media, retail media, email, in-store screens, and more.

The logo of Lume, featuring the brand name in white text on an orange, symmetrical, decorative shape.

When Lume needed to showcase the benefits of their Whole Body Deodorant, they partnered with us to create expert-led videos that educate and convert.

We produced high-impact video content featuring Dr. Mia Layne, a board-certified OB-GYN, who speaks authentically about Lume’s safety, effectiveness, and long-lasting protection. Her real-world experience underscores the product’s value for busy people seeking all-day confidence and skin-safe ingredients. These videos were created to drive results across product pages, retail media, email campaigns, and social platforms.

Two bottles of Lumë Whole Body Deodorant in soft purple packaging with orange and white accents, labeled for odor control for pits, privates, and beyond, with a smooth solid soft powder formula, each containing 2.6 ounces or 75 grams.
A woman with long curly hair wearing a purple top and gold jewelry, smiling in an indoor setting.

"I feel so confident recommending Lume because it was created by a fellow OB-GYN who understands what’s safe. It’s aluminum-free, paraben-free, and hypoallergenic with 72-hour protection. I didn’t even have to reapply it after a full day at work and an overnight hospital shift. It keeps you fresh and adds a touch of femininity throughout the day.”

Dr. Mia Layne, OB-GYN

Scientifically Studied To Convert Higher

The Desire Company’s expert videos don’t just engage, they transform purchasing confidence. In neuroscience testing, viewers were 3 to 4 times more likely to feel “extremely confident” making a purchase after watching Desire Co. content compared to traditional brand videos. The studies showed higher and more consistent engagement, emotional connection, and clear opportunities for brands to drive sustainable growth through expert-led storytelling.

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