REFRAME: Lessions from 0-100
...And All The Crap That Happens In Between
I completely became obsessed with the idea of creation. The idea of building a song and that talent. I couldn't get my head around why one person could have a guitar with six strings and I could have the exact same guitar with the exact same six strings, but yet they were just so much better than everybody else...
...and a freestyle rapper has the same access to the english language that I have but they're able to create these unbelievable stories so quickly and beautiful poetry.
LATEST PRESS
The Desire Company names ad tech veteran Kelly Hogue as VP, Head of Sales to accelerate growth and partnerships across the retail media landscape.
Athletech News reports how fitness and wellness brands are replacing influencers with experts to build trust, reduce returns, and drive higher conversions.
The Desire Company debuts its new podcast, Tap Into An Expert, featuring insights from industry leaders on retail media, content strategy, and innovation.
Eric Sheinkop shares his passion for creation, building companies, and shaping the future of commerce through expert-led content and authentic connection.
The Desire Company announces a $97 million valuation following its Series B round to scale expert-led product reviews across retail media networks.
The Desire Company introduces Expert Generated Content (XGC), a new content category helping retail media networks boost trust, conversion, and ROI.
The Desire Company announces panelists for its “Unleashing the Power of Representation” event focused on diversity and equity in influencer marketing.
The founders of The Desire Company join Dylan Ratigan on Bootstrapping to share how they built a company rooted in expert-led content and shopper trust.
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Learn how The Retail Trust Path guides shoppers from discovery to loyalty using expert-led content across social, CTV, PDPs, and post-purchase touchpoints.
Discover how the Tap Into An Expert podcast became an instant hit in Spotify Wrapped for Creators 2025, earning top listeners worldwide and leading among retail media professionals.
Learn how AI search evaluates product videos and why expert reviews earn higher visibility through clarity, trust, structured data, and real demonstrations.
Learn how to plan, film, and optimize home improvement product videos that boost conversions. Expert-led strategies from The Desire Company.