Ad Tech Veteran Kelly Hogue Joins The Desire Company as VP, Head of Sales to Drive Retail Media Growth
Hire reinforces The Desire Company as the leading content-for-commerce solution and accelerates growth within the rapidly expanding retail media network landscape.
Chicago, IL – February 4, 2025 – The Desire Company, the leading content-for-commerce solution, today announced the appointment of Kelly Hogue as VP, Head of Sales. A seasoned ad tech and retail media executive, Hogue brings over two decades of experience driving revenue growth and forging high-impact partnerships across the digital advertising and commerce landscape.
As retail media networks transform the way brands reach shoppers, The Desire Company is leading the charge in using expert-led content to drive sales. By helping retailers and brands boost conversions and increase average order values, the company has become a key player in the evolving content for commerce landscape.
An Industry Veteran with Proven Success in Retail Media & Ad Tech
The appointment comes at a crucial time, as The Desire Company builds on its success and strengthens partnerships with major retail media networks. Hogue’s career spans the evolution of digital advertising, with leadership roles at some of the industry’s most influential companies, including:
- Advertising.com (acquired by AOL)
- Millennial Media (NYSE IPO 2012)
- LiveIntent
- Incremental
- Stackline
His deep expertise in retail media and data-driven advertising make him uniquely positioned to lead The Desire Company’s revenue strategy, partnerships, and expansion efforts.
Fueling the Next Wave of Growth
"Kelly’s leadership comes at a pivotal moment for The Desire Company as we redefine how content fuels commerce,” said Eric Sheinkop, CEO and Co-Founder of The Desire Company. "His experience, relationships, and deep understanding of the retail media landscape will be invaluable as we scale our impact and continue delivering measurable results for brands and retailers."
As VP, Head of Sales, Hogue will focus on expanding The Desire Company’s partnerships with retailers, retail media networks, brands, and agencies, ensuring they maximize the value of expert-driven content in their commerce strategies.
"The retail media sector is at an inflection point, and The Desire Company is leading the charge with a content solution that is already driving meaningful business results," said Kelly Hogue. "I’m thrilled to join this team and help accelerate growth during such an exciting time in the industry."
The Desire Company: Dominating the Content-for-Commerce Space
With retailers and brands increasingly turning to content as a performance driver, The Desire Company has cemented itself as the dominant player in content-for-commerce—offering a proven, scalable solution for retail media networks looking to drive engagement, conversions, and revenue.
As the industry continues to evolve, Hogue's leadership is expected to play a crucial role in the company's expansion and market positioning.
For media inquiries or exclusive interviews, please contact:
Jeremy Rothschild
📧 jeremy@thedesirecompany.com
📞 (312) 300-7996
About The Desire Company:
The Desire Company is the leading content-for-commerce solution, trusted by top brands and retailers for its proven ability to drive conversions and build brand trust. Specializing in expert-led product videos, The Desire Company helps shoppers understand what a product is and how it works, empowering them to make confident purchase decisions.
