Chain Drug Review: Connecting Brick + Mortar To The Digital World

The Desire Company founder sits down with CDR to tell the story behind his vision and why it's come along at just the right time

Retailers seeking to enhance their in-store shopping experience while seizing on the enormous benefits available in the expanding digital universe might want to look to Eric Sheinkop, a tech innovator who just might have found the link between e-commerce and brick-and-mortar.

Essentially, what this disruptive tech-based solution accomplishes, is it brings the best of both worlds — the traditional in-store experience and the digital one — to the fingertips, literally, of the shopper.

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