Marketplace Revolution: How Retail Media and eCommerce are Redefining Success
MARKETPLACE REVOLUTION: HOW RETAIL MEDIA AND ECOMMERCE ARE REDEFINING SUCCESS
FEATURING KIRI MASTERS
SHOW NOTES
This episode explores the dynamic intersection of retail marketplaces, retail media, and expert-driven marketing. Host Eric Sheinkop speaks with Kiri Masters, a leading expert in eCommerce and retail media, recognized as a Top 100 Retail Influencer and Ad Age 40 Under 40 honoree. Kiri shares her extensive experience helping brands navigate complex retail marketplaces like Amazon and Walmart, offering invaluable insights on how to thrive in this competitive space. This episode dives into the evolution of retail marketplaces, the growing influence of retail media, and how brands can leverage expert-driven strategies to build trust with consumers.
EPISODE HIGHLIGHTS:
The Marketplace Evolution: Discover how retail marketplaces have transformed consumer behavior and the challenges brands face trying to stand out in crowded spaces.
Retail Media's Growing Role: Understand why retail media has become a cornerstone of eCommerce strategy and how brands can effectively balance performance marketing with brand-building efforts.
Kiri’s Expansive View on Retail Media & eCommerce: Gain insights into the trends shaping retail media and eCommerce, including the intersection of retail media and marketplace strategy and the importance of agility for brands navigating a fast-paced landscape.
Expert Marketing vs. Influencer Marketing: Explore why expert-driven content is becoming more effective than traditional influencer marketing in building trust with consumers and how brands can leverage this shift to create more authentic connections.
This episode delivers actionable strategies for brands looking to navigate the complexities of retail marketplaces, optimize their retail media investments, and build lasting relationships with consumers. Kiri's expert perspectives provide a roadmap for success in the ever-evolving world of eCommerce.
ABOUT KIRI MASTERS
Kiri Masters is a retail media thought leader, founder of Bobsled Marketing (acquired by Acadia), Forbes contributor, author, and host of the Retail Media Breakfast Club. She’s been named Ad Age 40 Under 40 and a top retail influencer by RETHINK Retail.
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