Staying Creative and FTC Compliant
STAYING CREATIVE AND FTC COMPLIANT
FEATURING ASH MCMULLEN, RYAN DIEHL & JIM DUDUKOVICH
SHOW NOTES
Episode 2 of the Tap Into An Expert podcast delves into the critical topic of the Federal Trade Commission's new rules on fake reviews and endorsements, exploring their impact on brands, retailers, and the overall eCommerce landscape. Recorded live during The Desire Company's event "Fake Reviews, Real Penalties: How to Keep Your Brand FTC Compliant," which took place one week before the new FTC rules came into effect in October.
Moderated by Eric Sheinkop, the panel discussion brings together Industry experts Ash McMullen - Head of eCommerce for Advantice Health, Retail Media executive Ryan Diehl, and FTC legal expert Jim Dudukovich, to share invaluable insights on how these new regulations are reshaping the industry.
EPISODE HIGHLIGHTS:
The responsibilities of retailers and brands to ensure compliance.
Strategies for evaluating and monitoring online platforms to avoid infractions.
How to retain creativity while remaining compliant.
This episode provides expert perspectives and actionable insights for brands, retailers, and eCommerce professionals seeking to understand and adapt to the new regulatory landscape, offering practical advice on maintaining compliance and preserving brand integrity in the face of enhanced FTC oversight.
ABOUT ASH MCMULLEN
Ash is an eCommerce leader with over 15 years of experience and currently serves as Head of eCommerce at Advantice Health, a PE-backed CPG company behind brands like Kerasal, AmLactin, Triple Paste, Dermoplast, and New-Skin.
ABOUT RYAN DIEHL
Ryan Diehl is a seasoned digital marketing leader and media network expert with over 17 years of brand experience at Best Buy Corporate. During his tenure, he led key programs including Affiliate Marketing, the Best Buy Influencer Network, and the Tech Insider Network—each focused on expert-driven and peer-to-peer product recommendations.
ABOUT JIM DUDUKOVICH
Jim Dudukovich is a nationally recognized expert in advertising, marketing, and social media law with over 27 years of experience. Now a partner at Bryan Cave Leighton Paisner in Atlanta, he previously spent nearly two decades at Coca-Cola, supporting billion-dollar brands, and later advised disruptors like Blue Apron and Chobani.
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