Tap Into Our Top 5 Most-Listened-To Episodes of Tap Into An Expert
After a full season of powerful conversations, we’re highlighting the five episodes that made the biggest impact with our listeners. These aren’t just our favorites. They’re the ones you streamed, shared, and came back to. If you're new to the show or want to revisit the best moments, start here.
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1.) The Evolution of Retail Media
with Lauren Livak Gilbert, Executive Director, The Digital Shelf Institute
Why It’s a Must-Listen:
Retail media has evolved from clunky banner ads to the backbone of modern commerce strategy. In this episode, Lauren breaks down the 30-year transformation and reveals how brands and retailers can win with smarter targeting, better data, and integrated campaigns that actually convert.
What You’ll Learn:
Why retail media is no longer optional for omnichannel growth
How smaller retailers can compete with giants
Lauren’s bold predictions on the future of digital shelf strategy
2.) Unlocking Mid-Funnel and Loyalty Program Opportunities
with Rick Ton, Former Growth Leader at Meta, Sam’s Club, Under Armour & Walgreens
Why It’s a Must-Listen:
Retail media has evolved from clunky banner ads to the backbone of modern commerce strategy. In this episode, Lauren breaks down the 30-year transformation and reveals how brands and retailers can win with smarter targeting, better data, and integrated campaigns that actually convert.
What You’ll Learn:
Why retail media is no longer optional for omnichannel growth
How smaller retailers can compete with giants
Lauren’s bold predictions on the future of digital shelf strategy
3.) Combating Skyrocketing Online Returns
with Ryan Diehl, Former Digital Marketing Leader, Best Buy
Why It’s a Must-Listen:
Retail media has evolved from clunky banner ads to the backbone of modern commerce strategy. In this episode, Lauren breaks down the 30-year transformation and reveals how brands and retailers can win with smarter targeting, better data, and integrated campaigns that actually convert.
What You’ll Learn:
Why return rates are surging (and what to do about it)
How video content can reduce returns by up to 40%
Why bracketing and return fraud are on the rise and how to combat them
4.) Media Meets Merchandising: The New Era of Retail
with Drew Cashmore, Former Exec at Walmart Connect, Firework, and Vantage
Why It’s a Must-Listen:
Retail Media Networks are no longer a side hustle for retailers, they’re a full-blown business model. In this episode, Drew Cashmore brings a rare, insider perspective on how RMNs are transforming the way retailers and brands collaborate, monetize, and grow.
What You’ll Learn:
Why RMNs are forecasted to hit $129.93 billion by 2028
How AI is improving ad performance and personalization
What retailers need to know before launching an RMN
The delicate balance of driving ad dollars without compromising shopper trust
5.) Challenger RMNs & the Retail Media Flywheel
with Andrew Lipsman, Retail Media Analyst and Author of Media, Ads and Commerce
Why It’s a Must-Listen:
While the big names dominate headlines, a new generation of challenger RMNs is quietly reshaping the game. In this episode, Andrew Lipsman breaks down how second- and third-tier retail media networks are building powerful flywheels, outpacing expectations, and creating serious brand value.
What You’ll Learn:
What separates true challenger RMNs from the noise
Why content is now the core of high-performing RMNs
How video, in-store digital, and omnichannel touchpoints drive brand lift
The biggest obstacles to scaling rich content — and how to overcome them
Which trends and tactics will define the next wave of retail media growth
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