The Real ROI of Product Video: What the Data Shows
In today’s digital-first world, product video production is no longer optional, it’s essential. Whether you’re working with an in house team or video production services, brands leverage product videos, ecommerce videos, and social media videos to move the needle on engagement, conversions, and sales.
1. Why Product Videos Deliver Real Return
Widespread Adoption
89% of businesses use video as a marketing tool in 2025, and 95% of marketers consider it an integral part of their strategy (Wyzowl).
ROI & Sales Impact
93% of marketers report a positive ROI from using video in their marketing (Wyzowl).
84% of marketers say video has helped them generate leads, and 87% say it has increased sales (Wyzowl).
82% of consumers say they’ve been convinced to buy a product or service by watching a video (Wyzowl).
Engagement & Awareness
96% of marketers say video has increased user understanding of their product, and 95% say it has helped increase brand awareness (Wyzowl).
91% of consumers say video quality impacts their trust in a brand (Wyzowl).
2. Types of Videos That Drive ROI
According to Wyzowl:
73% of marketers create explainer videos.
48% produce product demo videos.
60% make testimonial videos.
69% create social media videos.
Explainer videos and product demo videos consistently perform well. They help educate, engage, and convert viewers who are considering a purchase.
3. Support Calls & Returns Reduction
Instructional product videos don’t just improve understanding; they also reduce customer service demands:
Companies using explainer videos report 43% fewer support calls (HereNow Film).
4. The Video Production Workflow: From Concept to Final Video
Creating high-performing marketing videos involves careful planning and execution:
Pre Production
Define your target audience, marketing goals, and video type.
Align your story, creative ideas, and visual direction.
Production
Film in a studio or on location.
Execute the shoot, capturing content, photography needs, and sound design.
Post Production
Handle editing, final cut, color correction, graphics, and music.
Deliver a polished, high quality video that reflects your brand and converts.
5. In-House vs. Outsourced Video Production
In-House Team
Faster turnaround for multiple videos.
Lower per-video cost long term.
Video Production Services
Higher-end video content from professional teams.
Advanced post production like motion design, sound mixing, and animation.
Hybrid Model
Many brands batch-shoot basic content internally and outsource hero-level product videos.
6. Measuring ROI & Performance
Key video performance metrics include:
Conversion rate: Sites using video see conversion rates up to 80% higher (Lambda Films).
Time on page: Videos increase session length and dwell time.
Return reduction: Support calls drop by 43% with effective video content (HereNow Film).
Lead generation: 84% of marketers report more leads thanks to video (Wyzowl).
Engagement: Likes, shares, comments, watch time, and A/B testing.
7. Real-World Case Studies
Sleep Crown — Expert-Led Product Videos Driving Performance
Sleep Crown partnered with The Desire Company to launch expert-led product demo videos and testimonial-style content that communicated the science and benefits behind their over-the-head pillow. The goal was to boost trust, educate customers, and increase sales efficiency.
The Results:
65% increase in return on ad spend (ROAS) overall
104% increase in ROAS during the holiday season
Conversion rate more than doubled on key product pages
Customer acquisition cost dropped, improving efficiency
By leveraging credible experts like physical therapists, fitness coaches, and meditation instructors, Sleep Crown delivered highly targeted, high-performing video content across social media ads, Poosh features, and ecommerce product pages. These high quality videos led to an annual partnership with The Desire Company to continue scaling.
Ergo Impact — Ecommerce Video Placement Boosts Conversion
Ergo Impact leveraged expert-led product videos on their LeanRite™ Elite standing desk chair PDPs. The Desire Company produced high-quality, trust-building video content featuring credible professionals that helped customers understand the ergonomic benefits of the product.
The Results:
40% increase in sales when videos were active on the site
Conversion rates dropped when videos were removed
Once videos were reinstated, the brand experienced its highest average conversion rate of the year
This clear performance correlation illustrates how consistent video content on ecommerce platforms can reduce purchase hesitation and improve ROI dramatically. Ergo Impact continues to rely on expert-led product demo videos to drive customer confidence and repeat performance gains.
Koolaburra — Lifestyle Product Videos Amplify Reach and Revenue
Koolaburra by UGG partnered with The Desire Company to produce expert-led, story-driven marketing videos highlighting the versatility and lifestyle appeal of their boots. Featuring fashion and brand expert Nicole Buckley, the content was strategically distributed across social and ecommerce platforms.
The Results:
149% increase in views to product detail pages
334% increase in revenue attributed to video-driven sessions
The Desire Company handled the video project from pre production through post production, ensuring a seamless execution with consistent brand voice, high-quality visuals, and expert-led storytelling. Buckley praised the team: “The Desire Company was very timely and thorough with all communications and kept deliverables according to schedule.”
The success of this campaign proves that high quality production paired with expert content can drive not just attention, but significant sales impact. highly targeted, high-performing video content across social media ads, Poosh features, and ecommerce product pages. These high quality videos led to an annual partnership with The Desire Company to continue scaling.
8. Consumer Behavior Insights
98% of people have watched an explainer video to learn about a product or service (Wyzowl).
44% of consumers prefer watching a video to learn about a product, more than any other format (Wyzowl).
9. Maximizing Your Product Video ROI
To get the most out of your video project, follow these best practices:
Set clear marketing goals and define your target audience.
Batch-shoot multiple videos to optimize budget.
Repurpose long-form product demo videos into short social media videos.
Customize thumbnails, intros, and calls-to-action for each platform.
Track KPIs with UTMs, heatmaps, and A/B testing.
Refine your story, visuals, and editing with each iteration.
10. Summary of Key Video Marketing Stats
| Metric | Statistic | Source |
|---|---|---|
| Video adoption | 89% of businesses use video | Wyzowl |
| Marketers who report positive ROI | 93% | Wyzowl |
| Consumers influenced to buy | 82% | Wyzowl |
| Conversion rate lift | Up to 80% | Lambda Films |
| Support call reduction | 43% | HereNow Film |
| Consumers who prefer video | 44% | Wyzowl |
| ROAS increase for Sleep Crown | 65% overall, 104% holiday | The Desire Company |
| Conversion rate boost (Sleep Crown) | 2x | The Desire Company |
| Sales lift with videos (Ergo Impact) | 40% | The Desire Company |
| Best week for conversions (Ergo Impact) | When videos reinstated | The Desire Company |
| Product page views (Koolaburra) | +149% | The Desire Company |
| Revenue lift (Koolaburra) | +334% | The Desire Company |
11. Future Trends in Video Marketing ROI
As video technology and content consumption habits evolve, so does the opportunity to increase ROI through new formats and strategies. Here’s what’s on the horizon:
Shoppable Video
Interactive shoppable videos allow customers to click and purchase directly from within a video, reducing friction and shortening the path to purchase. Platforms like YouTube and Instagram have already rolled out these features, with early adopters seeing significant revenue growth.
AI-Driven Personalization
AI tools are increasingly being used in video production services to generate personalized video content at scale. From dynamic product recommendations to name-based intros, personalized marketing videos are increasing CTR and retention.
Voice Search Optimization
As more searches are performed using voice assistants, video content must evolve to answer spoken queries. Optimizing transcripts and metadata for voice search can improve discoverability.
Short-Form and Vertical Video Growth
With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating mobile screens, short-form content is key. Brands that produce multiple videos in vertical formats are experiencing higher engagement and more frequent shares.
Integration with AR/VR
Product demos that utilize augmented reality or virtual walkthroughs provide immersive customer experiences, enhancing decision-making in categories like furniture, home goods, and fitness equipment.
12. Leveraging Experts to Build Long-Term Value
One of the most impactful ways brands are unlocking ROI from video is by featuring real experts—trainers, chefs, doctors, stylists, coaches, and educators. Expert-led content doesn't just convert in the short term. It builds long-term value through trust and credibility.
Why Experts Outperform Influencers
Unlike traditional influencers who may lack subject matter credibility, experts deliver detailed, authentic knowledge that resonates with target customers. Their insights answer objections, reduce friction, and offer reliable education—all within a compelling video format.
Experts increase watch time due to substance over hype.
They build trust with skeptical buyers, especially in health, fitness, and premium goods.
They reduce returns by guiding buyers toward the right choice.
Evergreen Performance
Expert videos tend to perform longer than influencer content because they’re based on education and not trends. When optimized with metadata and embedded on product detail pages or ecommerce platforms, they continue to attract viewers and drive conversions months or even years later.
ROI Summary
Reduced product confusion → fewer returns
Increased trust → higher conversion rates
Authenticity → longer watch times and better SEO
Conclusion: Product Videos Drive Measurable Results
From pre production to post production, every stage of your video project matters. Done right, product videos, explainer videos, and ecommerce videos deliver results across the board: more conversions, longer page visits, higher engagement, and lower return rates.
Whether you work with a professional production team or scale with an internal in house team, creating high quality videos that are on brand and performance-focused is one of the most effective investments your business can make.
Ready to create videos that drive real ROI?
Work with the leading expert video production partner to produce compelling video content that helps you stand out, connect with your audience, and boost sales.
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