Expert Spotlights: How Real Experts Power Retail Growth
Shoppers want more than influencer hype. They want trusted voices with real expertise. That is why The Desire Company partners with credentialed experts across industries to create content that inspires confidence and drives measurable results.
Asiel Hardison + Skullcandy
Asiel Hardison, Lady Gaga’s longtime dance captain, brings his Chicago roots and global experience to Skullcandy. In his spotlight, he shows how the Hesh 540 Wireless Headphones deliver clear sound and noise cancellation that keep him in rhythm.
Emily Hutchinson + M&M’s
Emily Hutchinson, bestselling author and Hallmark judge, partnered with M&M’s to show how their Milk Chocolate and Peanut varieties turn cookie dough into crowd-pleasing treats. Her approachable style makes baking simple and inspires confidence.
Adam Charles Nelson + Tractor Supply Co.
As a professional builder and furniture craftsman, Adam Charles Nelson knows the value of staying organized. In his Tractor Supply Co. production, he highlights the 8 Drawer Rolling Tool Cabinet with smooth ball-bearing drawers, built-in power strips, and solid wood durability. His expertise shows how real professionals rely on quality tools to stay efficient and secure.
Lauren Makk + Member’s Mark
Lauren Makk, Nashville-based interior designer and TV personality, is known for her budget-friendly luxury approach to design. In her Member’s Mark spotlight, she showcases the Heavy-Duty Stackable Storage Bins, highlighting how they keep every space from garages to closets clutter free, stylish, and functional. Her authority in blending style with practicality makes her the perfect voice for products built to last.
Book a Discovery Call to See How Expert Led Content Works
The Desire Company helps brands and retailers increase conversions, build shopper confidence, and lower returns with expert driven video content that performs across every channel.
Fill out the form and an account executive will reach out shortly to schedule your discovery call and demo. We will show you how to turn product content into measurable results.
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