Koolaburra Taps Into An Expert to Showcase the Versatility of Their Boots

How The Desire Company’s expert videos achieved higher click rates than all of Koolaburra’s other content

OBJECTIVE:

Koolaburra wanted to leverage product review videos for both new and classic boot styles in order to clearly show potential customers the versatility of their footwear.

SOLUTION:

• We paired Koolaburra with Katie Collins, a wardrobe stylist to A-list celebrities who has worked in TV and film. She draws upon decades of experience to create looks that thrive in all conditions. Katie dressed each boot with a few unique outfit ideas to show various ways the footwear could be styled.
• Videos were placed on Koolaburra’s site, Amazon, and both paid and organic social.

“The Desire Company was very timely and thorough with all communications and kept deliverables according to schedule.””

— NICOLE BUCKLEY, KOOLABURRA BRAND MARKETING

RESULTS:

A post project survey revealed the brand believed we exceeded expectations while data shows increased click through rates which led to more sales.