Expert Videos Outperform, According to Best Buy
How The Desire Company's Videos Performed Better Than All Other Videos More Than Half the Time + at a Fraction of the Cost
Expert Videos Outperform, According to Best Buy
How The Desire Company’s High-Quality Videos Performed Better Than All Other Videos More Than Half the Time
The Objective: Find Content That Drives Real Impact
Best Buy was looking for more than just product videos. They wanted video content that could increase time on site, drive conversions, and keep shoppers engaged through completion.
The goal was to understand what kind of videos shoppers would actually watch and trust, not just click past.
The Solution: Expert-Led Videos Built to Perform
The Desire Company partnered with Best Buy to create a series of high-quality expert recommendation videos that would live directly on product detail pages (PDPs) across BestBuy.com.
Each video featured a real professional using and explaining the product from their perspective. These were not actors or influencers, but experts using the product in their actual work.
Best Buy published these expert videos alongside their existing video content on key PDPs to measure how they performed.
What Shoppers Watched: Real Experts in Real Life
Featured products and professionals included:
Belkin Power Bank reviewed by Pro Golfer Sarkes Mkrdichian
Vitamix 10-Speed Blender reviewed by Sports Nutritionist Jaclyn Sklaver
Hyperice Massage Ball reviewed by Fitness Pro George Anthony
These expert videos weren’t just polished. They were authentic, educational, and credible, helping shoppers understand how and why a product matters in real life.
The Results: Better Engagement, Better Conversions
According to Best Buy’s own reporting, The Desire Company’s expert videos consistently outperformed other product videos in both engagement and conversion:
That means more people watched expert videos all the way through and converted at a higher rate, proving the power of authentic, expert-led content.
Why It Worked: Trust, Quality, and Real Value
Shoppers are bombarded with options. The content that cuts through isn’t flashy. It’s credible and helpful.
When you let real professionals explain how they use a product in their work or life, you give customers more than information. You give them confidence to choose.
The Desire Company videos succeeded because they were:
High quality — professionally produced for clarity and impact
Mobile-first — built to perform on any screen
Relevant — tailored to real use cases, not scripted marketing
Trusted — backed by professionals, not promotions
The Takeaway: Expert Content Drives Results
If you’re looking to improve product page performance on platforms like Amazon or Best Buy, consider the power of expert video.
These results show that shoppers watch longer, convert more, and feel more confident when the content is led by someone they can trust.
Ready to Create Video Content That Performs?
The Desire Company delivers expert-led videos, stills for paid ads, short-form content, and mobile-first product education. All assets are designed to work across PDPs, YouTube, retail media, and more.
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