Thinking House Study Proves Not All Product Videos are Created Equal
ABOUT:
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. From the Stand Mixer to innovative appliances, KitchenAid designs with the maker in mind.
OBJECTIVE:
To provide objective, third party data that would demonstrate the value of their videos in a quantifiable way.
METHODOLOGY:
The study involved a sample of respondents who were shown two videos in a randomized order – a Desire Co. product recommendation video and a traditional brand advertisement.
The respondents were asked to rate their confidence in making an informed purchase decision on a 5-point scale.
The data was collected and analyzed using statistical methods to draw meaningful insights. The study employed a neuroscience-based approach to understand the impact of Desire Company videos on consumer purchase confidence, in collaboration with the Cleveland Avenue Thinking House.
To watch the video, click here.
RESULTS:
300% higher Consumer Purchase Confidence after viewing The Desire Company’s KitchenAid video vs. a traditional advertisement
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