Using Experts to Help Shoppers Understand Multi-Use Products
How Omnicharge teamed up with The Desire Company to communicate benefits and use cases of a multi-use, professional-grade product
OBJECTIVE:
Omnicharge wanted to communicate all the ways their product can be used and why it's the best solution for professionals across various fields. They sought help from The Desire Company's community of pros and experts to highlight the wide range of use cases and benefits.
They knew it would be powerful for professionals, who believe in and use their products, to talk about how it successfully powers photographers, producers, DJs, working professionals on the go, adventurers, first responders, and more — better than other solutions.
SOLUTION:
- We created high-quality, expert review videos to demonstrate how their product helps professionals excel in their jobs across various fields. These videos were distributed across organic and paid social channels, the brand’s site, and Amazon.
- We produced how-to videos with step-by-step instructions and technical features.
- We kicked off an expansion of our partnership to provide high-quality photography and social edits to further build their audience and brand awareness across organic and paid media channels.
We love the flexibility that comes from working with The Desire Company and how they’re always bringing new ideas to the table.
RESULTS:
We were able to increase customer acquisition across targeted demographics and decrease returns by helping customers better understand the product and how to use it effectively.
