The Desire Company just launched a new platform, bringing technology to the world of product reviews. The Retail RMEDI 360 Platform is designed to enable brands and retailers to seamlessly integrate expert product education throughout the shopper experience, empowering consumers with valuable information to make informed purchasing decisions.

The Desire Company just launched a new platform, bringing technology to the world of product reviews. The Retail RMEDI 360 Platform is designed to enable brands and retailers to seamlessly integrate expert product education throughout the shopper experience, empowering consumers with valuable information to make informed purchasing decisions.

In a bid to boost sales and brand recognition, Solo Stove enlisted the celebrity power of Snoop Dogg as their spokesperson. But can a celebrity truly serve as an authentic product authority?

Trust isn’t built overnight — but we can help! Check out how The Desire Company harnesses and deploys the power of authentic storytelling to build brand trust and empower shoppers to get informed, not influenced.

When “authentic’ is the word of the year, it's clear that brands need to work harder to ensure that the information they’re providing about the products they’re selling can be trusted.

Make the best of eTail Boston this year by learning to talk like a native Bostonian. Sure, everybody knows about pahking cahs in Hahvihd Yahd, but there's a lot more to it than that. Here’s a quick guide to enjoy the city by helping you understand the locals.

In the face of info overload and shopper skepticism, one truth stands tall: experts are a reliable guide that can lead your shoppers into becoming loyal customers.

Make the best of eTail Boston this year by learning to talk like a native Bostonian. Sure, everybody knows about pahking cahs in Hahvihd Yahd, but there's a lot more to it than that. Here’s a quick guide to enjoy the city by helping you understand the locals.

Integrating explainer videos into your product pages can be a game-changer, offering so many benefits that will undoubtedly elevate your marketing strategy.

While AI continues to shape the future, it is important to recognize that it cannot replace the value of real-world expertise.

At The Desire Company, our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.

Panelists from Ulta, Cleveland Avenue, Arc Worldwide and Jack Morton Shared Insights and Strategies for Promoting Inclusivity, Representation, and Equity

In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.

Discover how brands are using inclusive marketing efforts to create equitable and welcoming environments beyond Black History Month.

Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content - it's no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.

Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.

How the QR Code Came to Earn Its Place As a Valuable Marketing Tool and How Your Products Can Benefit

How to Build Trust Amongst Your Savviest Shoppers and Employ the Right Sources of Product Information to Help Them Make a Purchase

New Data Finds Consumers Are Skeptical and More Likely to Return Influencer-Recommended Products While Experts Earn Trust and Build Shopper Confidence

How brands and retailers can adapt to rising returns caused by shoppers buying with the intent to return.What if they could prevent returns from happening in the first place?

Beyond Endorsements, How Companies + Celebrities Are Working Together In Deeper Ways Than Ever Before

Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business. What if they could prevent returns from happening in the first place?

Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an important way to differentiate and compete.

How the Infamous Festival-that-Never-Happened is a Learning Opportunity for How Brands Work with Influencers

We see a product somewhere and decide to check it out in person. But even once you’re holding it you still want to know more before you buy. So what do you do?

These catchy videos can help retailers and brands get in front of new customers and make them the go-to place for advice and product recommendations.

Think about it. In a world with so many sources of reviews and advice, how does today’s consumer find a deeper connection to any brand or product?

There’s been a lot of discussion about how the pandemic, and the ensuing lockdown, boosted online shopping to unforeseen numbers. In 2021, there will be over 230 million online shoppers in the U.S. alone, according to Oberlo.