TAP INTO AN EXPERT PODCAST
We’ve tapped into an expert so you don’t have to.
WE’VE TAPPED INTO AN EXPERT SO YOU DON’T HAVE TO
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.
FEATURED EPISODE
MARKETPLACE REVOLUTION: HOW RETAIL MEDIA AND ECOMMERCE ARE REDEFINING SUCCESS
This episode explores the dynamic intersection of retail marketplaces, retail media, and expert-driven marketing. Host Eric Sheinkop speaks with Kiri Masters, a leading expert in eCommerce and retail media, recognized as a Top 100 Retail Influencer and Ad Age 40 Under 40 honoree. Kiri shares her extensive experience helping brands navigate complex retail marketplaces like Amazon and Walmart, offering invaluable insights on how to thrive in this competitive space. This episode dives into the evolution of retail marketplaces, the growing influence of retail media, and how brands can leverage expert-driven strategies to build trust with consumers.
ALL EPISODES
Retail Wire and Eric Sheinkop Live from Shoptalk | Special Episode
This special episode of Tap Into An Expert brings you an exclusive conversation recorded live at Shoptalk Spring in Las Vegas. Host Chase Binnie, CEO of RetailWire, sits down with Eric Sheinkop, CEO and Co-Founder of The Desire Company, to explore the strategic shifts and innovations redefining the future of retail.
Marketplace Revolution: How Retail Media and eCommerce are Redefining Success
Discover how retail marketplaces and media are evolving with expert-driven strategies. Eric Sheinkop talks with eCommerce leader Kiri Masters about winning on Amazon, Walmart, and beyond.
Media Meets Merchandising: The New Era of Retail
Host Eric Sheinkop speaks with Drew, a seasoned professional with extensive experience at Walmart Connect, Firework, and Vantage, to explore the current landscape and future trajectory of RMNs.
The Evolution of Retail Media
Host Eric Sheinkop speaks with Lauren Livak Gilbert, a commerce strategist and Executive Director of The Digital Shelf Institute, who brings more than a decade of experience consulting with omnichannel businesses, from Fortune 100 giants to emerging startups.
Combating Skyrocketing Online Returns
Episode 4 of the Tap Into An Expert Podcast, titled "Combating Skyrocketing Online Returns," tackles a growing concern for retailers, particularly online retailers: the surge in product returns.
Rise of the Expert: Influencers and the Shifting eCommerce Landscape
Eric Sheinkop sits down with Ash McMullen, Head of eCommerce at Advantice Health and a seasoned eCommerce leader with over 15 years of experience, to explore the fascinating evolution of influencer marketing and its impact on the eCommerce landscape.
Staying Creative and FTC Compliant
Learn how new FTC rules on fake reviews are reshaping eCommerce. Eric Sheinkop hosts a panel of experts on staying compliant and building shopper trust.
Unboxing the Truth: Navigating the Fake Product Review Epidemic
Discover how fake reviews are changing eCommerce. FTC expert Jim Dudukovich breaks down new rules, risks, and strategies for staying compliant.
MOST LISTENED TO EPISODES