Full-Funnel Content Solution
The Best Performing Content for Your PDP and Across the Funnel
Our expert-led content solution is now a multi-asset, multi-channel marketing suite that meets customers where they are instead of relying only on the PDP.
EXPERT-LED CONTENT
Purpose-Built to Perform at Every Step of the Marketing Funnel
From social feeds to in-store displays to PDPs, our expert-led content is built to perform across every touchpoint. They stop the scroll, answer key questions, and give shoppers the confidence to buy.
Here’s what our content delivers:
Increase Add-To-Carts on PDPs and Retail Media Networks
Reduce cart abandonment in Sponsored Content and Paid Media
Lower exit rates in Social Ads and Organic Discovery
Cut return rates with clear expectations in PDPs, Email, and YouTube
Boost shopper confidence across In-Store Displays and Landing Pages
ONE SOLUTION. EVERY CHANNEL. PROVEN TO CONVERT.
CONTENT CRAFTED TO CONVERT
When Shoppers Land on a Product Page Featuring Desire Co. Videos, They’re Ready to Buy
Our expert-led videos don’t just educate. They drive action. By showing real professionals using the product and highlighting what matters most, we turn hesitation into confident conversion.
What We Deliver at the Bottom of the Funnel:
Up to 12× Higher Conversions
300% Boost in Purchase Confidence
+25% Average Order Value
62% More Time on Site
THAT’S WHY THE LEADER IN PDP CONTENT HAS EXPANDED TO THE ENTIRE FUNNEL.
For the First Time, a Full-Funnel Content Ecosystem With a Vetted Expert Showcasing Your Product at Every Customer Touchpoint.
Our expert-led content is purpose built to perform at every step of the sales funnel.
CHOOSE YOUR OBJECTIVE. WE DO THE REST.
Fast, seamless, and impactful. Your product, expertly showcased with zero lift and delivered in just 4 to 6 weeks.
AWARENESS
+62%
Time on Site*
*Based on PDP performance data provided by our clients.
CONSIDERATION
+300%
Customer Confidence*
*Based on a third-party neuro study that found 3x better engagement vs. traditional videos.
CONVERSION
+15%
Conversion Rate*
*Based on a top healthcare brand using our content across Amazon PDPs and Sponsored Content.
TRANSFORM BRAND ENGAGEMENT AND DRIVE REVENUE
THROUGHOUT THE CUSTOMER JOURNEY
ONE EXPERT
Guiding Your Shopper From Awareness to Conversion, and Beyond
One trusted expert can do more than educate. They guide your shopper through every stage of the journey with clarity and confidence.
We pair your product with the right professional using our ExpertMatch IQ system and a 6-point credential check, ensuring the voice your customer hears is credible, aligned, and built to convert.
How Do We Find An Expert to Guide Your Customer Through The Shopper Journey?
THE POWER OF A
SINGLE EXPERT VOICE
"I love the idea of having a single creator helping articulate the value of a brand and being able to see that when you go on-site and start shopping, seeing that reinforced through off-site ads, and then also seeing it in-store. I think that's where marketing gets to be really effective."
ANDREW LIPSMAN
Leading Retail Media Analyst
Unified Messaging: One consistent voice reinforces brand values and product benefits across every channel.
Built-In Trust: Shoppers trust a familiar expert guiding them at each step of their journey.
Ongoing Engagement: A recognizable face draws shoppers back for advice and deeper interaction.
Confident Conversions: Expert-led guidance removes doubt and drives higher conversion rates.
Hear From Clients Who Chose the Power of Experts
"The Desire Company is the powerhouse behind third-party expert video review content for Best Buy's Retail Media business."
Real results. Real confidence. Brands and retailers who partner with The Desire Company see measurable impact across every touchpoint. Here’s what a few of them had to say:
Ryan Diehl
Fmr Head of Media Commerce Partnerships, Best Buy
Ready to join the world's leading brands?
Learn About Our Full-Funnel Solution
Book a discovery call to see how our expert-led content drives more value across your entire marketing funnel.