SHOPPER MINDSET:
Shoppers are in passive discovery mode. Their attention is fragmented, and decisions are driven by visual signals and instinct before deeper consideration begins.
AT THE INSPIRATION STAGE
Shoppers are scanning quickly in high-distraction environments where attention is limited and emotional cues are processed before rational evaluation.
Connected TV, Email, Sponsored Video
RECOMMENDED PLACEMENT
Connected TV, Email, Sponsored Video
Social Media, Offsite Video, Sponsored Video, In-Club Digital Signage, Product Detail Page
Product Detail Page, Sponsored Video, In-Club Digital Signage
Email, App, SMS, Post-purchase MAP touchpoints, In-club support
CATCH THEIR ATTENTION BEFORE THEY SAIL PAST
WHY EXPERT CONTENT WORKS AT THE INSPIRATION STAGE
Early expert presence signals authority within seconds. Immediate product visibility and motion sustain engagement and increase the likelihood that the shopper continues into the journey.
