SHOPPER MINDSET:
Shoppers are evaluating tradeoffs and managing information overload. They want straightforward explanations that reduce uncertainty and make differences clear.
AT THE CONSIDERATION STAGE
Shoppers are narrowing options. They are actively comparing products and seeking clarity that helps them justify a decision.
Social Media, Offsite Video, Sponsored Video, In-Club Digital Signage, Product Detail Page
RECOMMENDED PLACEMENT
Connected TV, Email, Sponsored Video
Social Media, Offsite Video, Sponsored Video, In-Club Digital Signage, Product Detail Page
Product Detail Page, Sponsored Video, In-Club Digital Signage
Email, App, SMS, Post-purchase MAP touchpoints, In-club support
TURN COMPARISON INTO CONFIDENCE.
WHY EXPERT CONTENT WORKS AT THE consideration STAGE
Structured expert guidance reduces cognitive load. Demonstration paired with explanation simplifies complex features and helps shoppers feel confident rather than overwhelmed.
