AREAS OF WISDOM

XGC is the New UGC

In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC)  – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.

#Deinfluencing Has Gone Viral

Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content – it’s no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.

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