The Desire Company’s marketing team collaborated with the Cleveland Avenue Thinking House, a renowned research organization specializing in neuroscience-based consumer insights.
Neurological Study Proves Not All Product Videos are Created Equal
The Desire Company Announces Panelists for “Diversity in Influencer Marketing: Unleashing the Power of Representation” Event
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
XGC is the New UGC
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
Extending Inclusive Marketing Efforts Beyond Black History Month
Discover how brands are using inclusive marketing efforts to create equitable and welcoming environments beyond Black History Month.
#Deinfluencing Has Gone Viral
Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content – it’s no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.
iHeart This Phone I’ve Never Used
Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.
Infographic: New Data Finds Consumers Are Less Likely to Return Expert-Recommended Products
The tide is turning as shoppers become savvier to the ways of influencer marketing in the Information Age. Find out how experts earn trust and build shopper confidence.
The Rise, Fall & Unlikely Rise Again of the QR Code
How the QR Code Came to Earn Its Place As a Valuable Marketing Tool and How Your Products Can Benefit
Eric Sheinkop : As an Entrepreneur, I’m Completely Obsessed With the Idea of Creation
In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.
Younger Generations Are Less Trusting of Your Product Recommendations Than You Think
How to Build Trust Amongst Your Savviest Shoppers and Employ the Right Sources of Product Information to Help Them Make a Purchase