The Leader in High-Converting Product Videos Is Heading to Ad Age Business of Brands 2025
This September, The Desire Company will join some of the industry’s most forward-thinking marketers, agency leaders, and brand innovators at the Ad Age Business of Brands Conference in Chicago. Held September 16–17, 2025, this two-day event from Ad Age, the leading global media brand focusing on marketing innovation, will explore the bold ideas and practical strategies redefining how brands grow, connect, and compete.
As a company deeply rooted in Chicago’s creative and commerce scene, we’re excited to be part of the conversations shaping the next era of the marketing and media landscape. From emerging tech and AI capabilities to social first marketing strategy and consumer trust, the sessions will tackle the biggest shifts impacting the business of branding.
We’ll be there to share how expert-led, high-conversion content is helping brands outperform traditional tactics across their entire portfolio. If you're attending Ad Age Business of Brands, let’s connect.
Why Ad Age Business of Brands Matters
Ad Age magazine has long been a go-to resource for decision makers navigating the fast-evolving world of marketing and media. Known for its award winning journalism, deep-dive analysis, and a loyal influential audience, Ad Age continues to shape the way brands think about creative strategy, performance, and trust.
By convening the brightest minds in the media landscape, the Ad Age Business of Brands Conference brings those insights to life. It creates space for real dialogue about what’s working, what’s changing, and how brands can lead in the face of disruption.
As the marketing world pivots from one-size-fits-all campaigns to agile, insights-driven execution, this event will spotlight the leaders building the future of advertising—on the ground and in real time.
The Modern Media Landscape
The marketing and media landscape is more complex than ever. With the explosion of social first marketing strategy, the pressure to create quick turn content has intensified. Brands are expected to show up everywhere—fast—without losing the authenticity or quality that drives trust.
This has led to a surge in growing creative agencies and production models that can deliver mid tier production work efficiently across channels. Teams are investing in core capabilities that combine AI capabilities with human insight to scale content that performs.
At The Desire Company, we help brands meet this challenge through expert-led storytelling that brings clarity, trust, and real influence to every phase of the customer journey.
What to Expect at Ad Age Business of Brands
This year’s Ad Age Business of Brands agenda will focus on the catalysts, disruptions, and bold moves redefining brand success. The two-day experience includes:
One-on-one interviews with marketing and agency leaders
High-energy panels on the future of media and creativity
Insights on how to handle quick turn content with purpose
A celebration of the 2025 Breakout Brands Awards
Networking with leaders from top brands, agencies, and emerging platforms
Expect real talk on balancing growth with values, and sessions that unpack what is driving retail today. These conversations are central to how modern marketers deliver well crafted content that’s aligned, scalable, and rooted in data.
Ad Age Magazine’s Role in a Burgeoning Industry
From its roots in 1930 to its current status as a top website, event producer, and industry authority, Ad Age magazine is more than media, it’s momentum. This global media brand plays a central role in guiding agencies and brands through shifting consumer behaviors and complex content ecosystems.
Its coverage spans everything from from leadership profiles to reporting on how marketers use data, storytelling, and tech to drive ROI. With every article and every event, Ad Age continues to influence the direction of the burgeoning industry we all shape.
How The Desire Company Is Leading Through Content
In a market saturated with noise, The Desire Company stands out by creating content grounded in expertise, not influence. We work with real professionals, from athletes to estheticians, to create well crafted content that builds trust and drives conversions.
Our expert-led videos and tutorials outperform traditional advertising by giving consumers clarity at the exact moment they need it. Whether it’s a product page, sponsored campaign, or shoppable ad, we help brands produce scalable, quick turn content that doesn’t compromise quality or credibility.
For agencies looking to evolve their account strategy and brands trying to create content that actually sells, we offer a partnership that aligns with modern expectations and supports the full marketing lifecycle.
Let’s Connect in Chicago
We’re proud to call Chicago home, and even prouder to be part of this year’s Ad Age Business of Brands Conference. Whether you’re rethinking how your team handles creative production, exploring ways to add more trust into your content stack, or simply curious about our approach, we’d love to talk.
Come find us at the event or fill out the form below to schedule some time to talk! Let’s build what’s next together with clarity, creativity, and real expertise at the core.
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