Explore how leading brands are shifting from influencer hype to expert-led strategies that drive long-term trust, credibility, and higher performance.

Discover how the new RMEDI 360 platform helps brands and retailers scale expert-led content across every channel to boost trust, reach, and conversion.

Learn how to make your advertising dollars work harder by using expert-led content that builds trust, increases engagement, and drives real conversions.

As consumer trust declines, brands are investing in expert-led content. See why authenticity is now the key driver of performance across retail channels.

Attending the ANA Masters of Advertising Law Conference in Orlando? Discover where to eat, drink, and explore with this local-approved city guide.

Shoppers face choice overload. Learn how expert-led content simplifies decisions, builds trust, and increases conversions across retail touchpoints.

Headed to eTail Boston? Learn key Boston slang so you can blend in, break the ice, and make the most of your trip with this quick local language guide.

Explainer videos help shoppers understand products faster. Learn how adding expert-led videos to your PDPs drives engagement and increases conversion rates.

Explore how combining AI with expert-led content improves the shopping journey by enhancing trust, personalization, and product understanding.

At a recent panel, The Desire Company announced new initiatives to address the lack of diversity in influencer marketing and elevate underrepresented voices.

Learn how The Desire Company is expanding its Pro Community with a focus on diversity, equity, and inclusion to elevate authentic expert voices.

Expert-generated content is redefining how brands build trust. See why XGC is outperforming UGC and what it means for your product pages and retail strategy.

Inclusive marketing should be ongoing, not seasonal. Learn how to authentically support diverse audiences with strategies that go beyond calendar moments.

Deinfluencing is trending as consumers push back on hype. Explore why this shift matters and how brands can respond with trust and transparency.

When influencers endorse products they’ve never tried, trust erodes fast. Learn why authenticity and firsthand expertise matter more than reach.

QR codes are making a surprising return. Explore how brands are using them to bridge in-store and digital, drive engagement, and enhance shopper experience.

Gen Z and Millennials are skeptical of branded claims. Learn how authentic, expert-driven content builds the trust younger shoppers demand before buying.

Influencers spark attention, but experts build trust. Discover why expert-led content is key to long-term loyalty and performance across the shopper journey.

Bracketing is on the rise as shoppers battle uncertainty. Learn how expert-led content reduces confusion, builds trust, and cuts costly return rates.

Unpack the upside and pitfalls of working with celebrity co-founders and investors, and learn why credibility matters more than fame in long-term brand success.