Be CTV-Ready for the Biggest Streaming Moments of the YEAR
For a limited time, every expert-led product review includes a complimentary, purpose-built CTV-ready asset.
Built for brands that need product video to perform across connected TV, product pages, and retail media during the most watched moments of the year.
Why This Matters
PEAK STREAMING MOMENTS DRIVE PEAK BUYING INTENT
During major sports and cultural moments, streaming viewership spikes across live, replay, and on-demand programming. At the same time, shoppers are actively researching products, comparing options, and making purchase decisions across devices.
In these moments, attention is high, time is limited, and trust determines who wins.
Brands that win during these moments are prepared with:
Clear product education
So shoppers understand how your product works, what differentiates it, and why it matters before they buy.
Trusted expert authority
Expert-led guidance that replaces uncertainty with confidence for high-consideration purchases.
Performance-ready video formats
CTV-specific video designed for connected TV placements, not repurposed from social or PDP content.
This is where expert-led product video paired with CTV-ready assets makes the difference.
Limited Time Offer
Get Purpose-Built CTV Assets With Your Expert Product Review
Every expert-led product review now includes a complimentary CTV-ready asset designed specifically for connected TV placements during the most watched streaming moments of the year.
How It Works
From Expert Review to CTV-Ready Assets
A simple, proven process designed to deliver expert-led product video and purpose-built CTV assets in time for peak streaming moments.
STEP 1
Get Matched With Your Expert
We pair your product with a vetted, category-specific expert to deliver clear, credible education for high-consideration purchases.
STEP 2
Ship Your Product. We Film in Just a Few Weeks.
Once your product arrives, we handle production end-to-end. Filming is designed to capture expert-led education that performs across product pages and connected TV.
STEP 3
We deliver broadcast-quality expert-led product reviews and CTV ad cuts
You receive a broadcast-quality expert-led product review plus purpose-built CTV ad cuts, ready for product pages, retail media, and connected TV placements.
All assets are delivered ready for activation across product pages and connected TV.
Expert-Led Video That Delivers Measurable Results
Expert-led product video drives performance across product pages and connected TV, improving conversion, efficiency, and buyer confidence during high-intent moments.
+4.4%
average conversion lift
On product detail pages using expert-led product video
10×
sales lift
From purpose-built CTV ads paired with expert-led product reviews
25%
Higher AOV + Lower Returns
Driven by expert education before purchase
Case Study
Expert-Led CTV Drives Measurable Sales Lift During Peak Streaming Moments
A consumer brand partnered with The Desire Company to deploy expert-led product video alongside purpose-built connected TV ad assets during a high-consideration buying period.
By combining trusted expert education with CTV-ready formats designed for how people actually watch, the brand captured attention during peak streaming moments and converted interest into action across devices.
Results
10× increase in sales driven by expert-led CTV ads
4× increase in site traffic during the campaign window
Strong downstream impact on product page performance and buyer confidence
Get Pricing and Production Details for Expert-Led CTV Video
Peak streaming moments don’t wait. Brands that win are prepared with expert-led video and CTV-ready assets before demand surges.
Share a few details below and our team will follow up quickly with information on pricing, production timelines, and how the complimentary CTV offer works.
There’s no obligation. Just clear answers to help you plan for upcoming high-impact streaming moments.