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Written By Matthew McGlynn

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Leveraging Consumer Behavior Data: Strategies for Business Growth
Leveraging Consumer Behavior Data: Strategies for Business Growth

Learn how leveraging consumer behavior data helps boost growth with strategies like segmentation, predictive analytics, and behavioral targeting.

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The Evolution of Retail Advertising: Why Retail Media Networks Are Reshaping the Ad Industry
The Evolution of Retail Advertising: Why Retail Media Networks Are Reshaping the Ad Industry

Retail Media Networks are reshaping the advertising world. Discover how data, AI, and in-store innovation are redefining the shopper journey from screen to shelf.

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Top 10 Factors Affecting Consumer Behavior in 2025
Top 10 Factors Affecting Consumer Behavior in 2025

Discover the top 10 factors shaping consumer behavior in 2025, from AI and sustainability to trust-building product videos and digital convenience.

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Start with Garbage, End with Garbage: Why AI Shouldn’t Be the First Step in Your Content Strategy
Start with Garbage, End with Garbage: Why AI Shouldn’t Be the First Step in Your Content Strategy

Discover why beginning your content strategy with AI may backfire. Learn how human insights drive authentic, high-performing marketing content.

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Matthew McGlynn
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