In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
Discover how brands are using inclusive marketing efforts to create equitable and welcoming environments beyond Black History Month.
Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content – it’s no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.
In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.
How to Build Trust Amongst Your Savviest Shoppers and Employ the Right Sources of Product Information to Help Them Make a Purchase
New Data Finds Consumers Are Skeptical and More Likely to Return Influencer-Recommended Products While Experts Earn Trust and Build Shopper Confidence
AREAS OF WISDOM
AREAS OF WISDOM
