Learn the anatomy of a perfect product demo video. Get expert tips and real examples from the leaders in expert-led demos at The Desire Company.

Discover the shoppable definition and its significant influence on sales strategies. Learn how to leverage this trend to boost your business. Read more!

The Desire Company recently hosted its inaugural live virtual event for the Expert Community, titled "Experts Leading Experts: Mastering Your On-Camera Moment." This engaging experience brought together industry leaders and experts to share valuable insights into effectively communicating on camera. The event not only showcased the expertise of its participants but also underscored the importance of authenticity in today’s digital landscape.

Retail media is evolving fast, and the best way to keep up is by tuning into the #1-ranked podcast and other top shows transforming the space in 2025.

Learn how leveraging consumer behavior data helps boost growth with strategies like segmentation, predictive analytics, and behavioral targeting.

Retail Media Networks are reshaping the advertising world. Discover how data, AI, and in-store innovation are redefining the shopper journey from screen to shelf.

Discover the top 10 factors shaping consumer behavior in 2025, from AI and sustainability to trust-building product videos and digital convenience.

Discover why beginning your content strategy with AI may backfire. Learn how human insights drive authentic, high-performing marketing content.

Learn what vibe marketing is and how it uses emotion, authenticity, and cultural relevance to create content that connects. Explore why it's reshaping modern brand strategy.

Retaining customers is more cost-effective than acquiring new ones. Learn how expert-led content boosts trust, loyalty, and repeat purchases at scale.

Retail media is booming, yet underrepresented on LinkedIn. Discover why it's time for the platform to recognize the power and growth of this channel.

In a time of growing skepticism, expert-led content helps brands rebuild trust. Learn how to connect with consumers through credibility and real insight.

Explore how leading brands are shifting from influencer hype to expert-led strategies that drive long-term trust, credibility, and higher performance.

Discover how the new RMEDI 360 platform helps brands and retailers scale expert-led content across every channel to boost trust, reach, and conversion.

Learn how to make your advertising dollars work harder by using expert-led content that builds trust, increases engagement, and drives real conversions.

As consumer trust declines, brands are investing in expert-led content. See why authenticity is now the key driver of performance across retail channels.

Attending the ANA Masters of Advertising Law Conference in Orlando? Discover where to eat, drink, and explore with this local-approved city guide.

Shoppers face choice overload. Learn how expert-led content simplifies decisions, builds trust, and increases conversions across retail touchpoints.

Headed to eTail Boston? Learn key Boston slang so you can blend in, break the ice, and make the most of your trip with this quick local language guide.

Explainer videos help shoppers understand products faster. Learn how adding expert-led videos to your PDPs drives engagement and increases conversion rates.