EXPERT VIDEO THAT OUTPERFORMS ON BESTBUY.COM
Be CTV-Ready for the Biggest Sports Streaming Moments of the Year
Receive a separate, purpose-built CTV ad with every expert-led product review, designed specifically for the biggest sports streaming moments of the year, spanning championship football, college basketball’s biggest tournament, the Winter Games, and Opening Day.
A Separate, Purpose-Built CTV Ad Included
This is not a resize or cut-down of your PDP video.
Every expert-led product review includes a separate, streaming-first CTV ad, built specifically for connected TV environments and high-attention viewing moments.
One product story.
Two purpose-built assets.
Designed to perform across PDPs and CTV.
THE PEAK SPORTS STREAMING MOMENTS
Peak Sports Streaming Season
One Season. Multiple High-Impact Events.
Four moments that consistently drive elevated streaming engagement and premium, targetable CTV inventory.
Football’s Biggest Weekend
Streaming spikes across pre-game, post-game, highlights, and shoulder programming.
College Basketball’s Biggest Tournament
One of the most sustained live sports streaming periods of the year.
The Winter Games
Multi-week streaming across live events, replays, and on-demand viewing.
Opening Day
Marks the return of daily sports consumption and keeps streaming elevated into spring.
Scale expert video across Best Buy ads
Product Detail Pages
Anchor your strategy where decisions happen. Expert reviews answer real shopper questions and drive the 23 percent conversion lift.
TV Wall and PC Monitors
Turn aisle screens into education hubs that spotlight benefits and key features in seconds.
Rich Media Placements
Upgrade standard display with expert clips that drive more clicks to PDPs and extend time on site.
Digital Video
Re-engage high-intent shoppers with expert storytelling that pulls them back to BestBuy.com to purchase.
Connected TV Campaigns
Pair expert credibility with premium streaming inventory for upper-funnel reach and lower-funnel performance.
Campaign Ready in 4 Weeks
Delivered in Best Buy Ads-ready specs in just four weeks to accelerate campaign launch.
Use expert led video shoot to fuel performance across PDP, in store experiences, onsite rich media, offsite digital video, and Connected TV inside the Best Buy Ads ecosystem.
A Separate, Purpose-Built CTV Ad Included
This is not a resize or cut-down of your PDP video.
Every expert-led product review includes a separate, streaming-first CTV ad, built specifically for connected TV environments and high-attention viewing moments.
One product story.
Two purpose-built assets.
Designed to perform across PDPs and CTV.
SEE THE LIFT SIDE BY SIDE
Desire Co. Expert-Led videos deliver a 19% higher video completion rate compared to other Best Buy product videos, and a 23% higher PDP conversion rate. When shoppers hear from real experts, performance follows.
Free onsite rich media video ad with pdp product review
For a limited time, purchase an expert-led PDP product review for BestBuy.com and receive a complimentary Onsite Rich Media video ad. These premium video placements run directly on BestBuy.com, reaching shoppers while they are actively researching products. Our expert-led PDP videos are adapted into Best Buy Ads–ready Rich Media units, extending performance beyond the product page and driving additional conversion.
- ✔ Expert videos generate a 23 percent higher PDP conversion rate on BestBuy.com.
- ✔ Onsite Rich Media cut is purpose-built to Best Buy Ads specs and optimized for performance.
- ✔ Campaign ready in just 4 weeks from shoot to delivery.
Interested in how we partner with Best Buy brands?
Expert led videos consistently outperform standard product content across Best Buy PDPs and media placements. Shoppers watch longer, stay engaged, and convert at higher rates when they hear directly from real experts.
In side by side comparisons against other Best Buy product videos, Desire Company content delivers stronger completion rates and higher conversions. Brands gain a clear and measurable performance advantage on BestBuy.com.