We’ve tapped into an expert so you don’t have to
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.
FEATURED EPISODE
February 5, 2025
Rise of the Expert: Influencers and the Shifting eCommerce Landscape

In this episode of host Eric Sheinkop sits down with Ash McMullen, Head of E-Commerce at Advantice Health and a seasoned E-Commerce leader with over 15 years of experience, to explore the fascinating evolution of influencer marketing and its impact on the E-Commerce landscape. Ash shares her expertise on how social media has transformed consumer behavior and reshaped marketing strategies for brands.

Ash McMullen

Head of E-Commerce, Advantice Health

More Episodes
February 5, 2025
Rise of the Expert: Influencers and the Shifting eCommerce Landscape
Guests:
Ash McMullen
January 22, 2025
Staying Creative and FTC Compliant
Featuring Ash McMullen, Ryan Diehl, and Jim Dudukovich
Guests:
Ash McMullen
Ryan Diehl
January 8, 2025
Unboxing the Truth: Navigating the Fake Product Review Epidemic | Jim Dudukovich
Navigating the Fake Product Review Epidemic
Guests:
Jim Dudukovich