Episode 4 of the Tap Into An Expert Podcast, titled "Combating Skyrocketing Online Returns," tackles a growing concern for retailers, particularly online retailers: the surge in product returns. Host Eric Sheinkop interviews Ryan Diehl, a seasoned Digital Marketing Leader and Media Network Expert, bringing over 17 years of brand experience from Best Buy Corporate. During his time at Best Buy, Ryan successfully managed Affiliate Marketing, the Best Buy Influencer Network, and the Tech Insider Network, all programs emphasizing expert and peer-to-peer product previews. Today, Ryan advises tech and media startups, helping them integrate a brand perspective into their market strategies. This episode explores the reasons behind escalating return rates, especially in the context of increased online shopping, and delves into practical strategies that retailers can implement to bring those return rates back down to earth.