We’ve tapped into an expert so you don’t have to
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.
FEATURED EPISODE
April 16, 2025
Retail Wire and Eric Sheinkop Live from Shoptalk | Special Episode

This special episode of Tap Into An Expert brings you an exclusive conversation recorded live at Shoptalk Spring in Las Vegas. Host Chase Binnie, CEO of RetailWire, sits down with Eric Sheinkop, CEO and Co-Founder of The Desire Company, to explore the strategic shifts and innovations redefining the future of retail.

Building on insights from RetailWire’s recent feature, this episode dives deep into how expert-driven content is reshaping the customer journey—bridging the gap between technology, consumer trust, and business results. Eric shares the story behind The Desire Company’s unique approach: embedding authentic, expert-led video content directly on product pages at major retailers like Target, Walmart, Tractor Supply, and Best Buy. With over a million daily views, this content is driving measurable conversion and delivering real education at the point of purchase.

‍

Chase Binnie

CEO at RetailWire

Youtube
Spotify
Apple podcasts
More Episodes
April 16, 2025
Retail Wire and Eric Sheinkop Live from Shoptalk | Special Episode
Guests:
Chase Binnie
April 2, 2025
Marketplace Revolution: How Retail Media and eCommerce are Redefining Success
Guests:
Kiri Masters
March 19, 2025
Media Meets Merchandising: The New Era of Retail
Guests:
Drew Cashmore
March 5, 2025
The Evolution of Retail Media
Guests:
Lauren Livak Gilbert
February 19, 2025
Combating Skyrocketing Online Returns
Guests:
Ryan Diehl
February 5, 2025
Rise of the Expert: Influencers and the Shifting eCommerce Landscape
Guests:
Ash McMullen
January 22, 2025
Staying Creative and FTC Compliant
Featuring Ash McMullen, Ryan Diehl, and Jim Dudukovich
Guests:
Ash McMullen
Ryan Diehl
January 8, 2025
Unboxing the Truth: Navigating the Fake Product Review Epidemic | Jim Dudukovich
Navigating the Fake Product Review Epidemic
Guests:
Jim Dudukovich
FacebookLinkedinTwitterInstagramYoutube|Terms & Privacy

© 2024 The Desire Company