This episode of Tap Into An Expert dives into the ever-expanding world of Retail Media Networks (RMNs) with industry expert Drew Cashmore. Host Eric Sheinkop speaks with Drew, a seasoned professional with extensive experience at Walmart Connect, Firework, and Vantage, to explore the current landscape and future trajectory of RMNs. Drew shares insights on the growth, innovations, and challenges facing both retailers and brands navigating this dynamic space. The discussion covers the immense potential of retail media, projected to reach $129.93 billion in the US by 2028, accounting for nearly a quarter of total media ad spend.