Join us for Cocktails & Compliance—an exclusive evening where industry leaders sip, chat, and get ahead of the FTC’s latest crackdown on product reviews and transparency that go into effect October 14th. Get a front row seat to a powerhouse panel ready to arm you with the knowledge to navigate the new rules.
What’s in Store:
- Decode the FTC’s new rules on paid and incentivized reviews
- Discover how to avoid penalties and build consumer trust through transparency
- Mingle with industry pros in a laid-back, vibrant atmosphere
Don’t miss out — this is where compliance meets conversation!
Jim Dudukovich is a legal powerhouse with deep expertise in advertising, marketing, and consumer protection law. As former in-house counsel for global giants like Coca-Cola and now at a top law firm, he’s tackled some of the toughest legal challenges brands face. His sharp grasp of FTC regulations—especially on deceptive ads and endorsements—makes him the go-to expert for brands aiming to stay compliant while keeping consumers engaged.
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- Guests arrive at Taste 222 and check-in
- Light background music and initial networking as attendees settle in
- Hors d'oeuvres and cocktails served upon arrival
- Introduction of The Desire Company by CEO Eric Sheinkop
- Overview of the event and brief introduction of Jim Dudukovich
Jim Dudukovich, experienced legal expert, provides a 30-minute keynote on the recent FTC regulatory changes concerning online reviews
Key topics to cover:
- Overview of the new FTC Rule on Fake ReviewsImplications for brands and retailers in eCommerce
- Best practices for ensuring compliance with the new rule
- Practical steps for incorporating FTC compliance into marketing strategies
- Q&A session for audience engagement and clarification on specific concerns (5-10 minutes)
Panel to include Jim D, BBB [TBD], Bausch & Lomb/ Advantice Health, Gabby Thomas coach
Key topics to cover:
- How brands are preparing for the new rule and the updated endorsement guides
- The impact on influencer marketing activations
- The perspective of the expert community
- The consumer impact of disclaimers/ disclosures
Demo includes:
- Results from neuro study on use of "Real Experts Paid to be Honest"
- Insights into behavioral responses
- Demographic breakdown
- Impact on purchase intent/confidence
- Q&A session for audience engagement and clarification on findings (5-10 minutes)
- Guests enjoy cocktails and appetizers
- Networking opportunities for brands and retailers to discuss regulatory compliance and share industry insights
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Merci d'avoir soumis votre demande de sponsoring pour la Webflow Watch Party à Paris.
Nous vous contacterons prochainement pour vous donner plus de détails !
Invites are non-transferable. If you have a colleague you think would be a good fit for the event, respond to this email and let us know. RSVP by Oct 1st. Limited spaces available. First come first served. (*) Indicates a required field.
