In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC)  – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.

Discover how brands are using inclusive marketing efforts to create equitable and welcoming environments beyond Black History Month.

Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content – it’s no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.