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Welcome to The Desire Company blog.
Authenticity Reigns Supreme: The Desire Company Experiences Surge in Demand for Authentic Expert-Driven Content
When “authentic’ is the word of the year, it's clear that brands need to work harder to ensure that the information they’re providing about the products they’re selling can be trusted.
Headed to the ANA Masters of Advertising Law Conference? Enjoy the City Like a Pro by Knowing Where Go.
Make the best of eTail Boston this year by learning to talk like a native Bostonian. Sure, everybody knows about pahking cahs in Hahvihd Yahd, but there's a lot more to it than that. Here’s a quick guide to enjoy the city by helping you understand the locals.
FROM CHAOS TO CLARITY: Experts Lead the Way to Shopper Confidence
In the face of info overload and shopper skepticism, one truth stands tall: experts are a reliable guide that can lead your shoppers into becoming loyal customers.
Make the Best of eTail Boston this Year by Learning to Talk like a Native Bostonian
Make the best of eTail Boston this year by learning to talk like a native Bostonian. Sure, everybody knows about pahking cahs in Hahvihd Yahd, but there's a lot more to it than that. Here’s a quick guide to enjoy the city by helping you understand the locals.
Unleash the Power of Explainer Videos on Your Product Pages
Integrating explainer videos into your product pages can be a game-changer, offering so many benefits that will undoubtedly elevate your marketing strategy.
Human Expertise Meets AI For a Better Shopping Experience
While AI continues to shape the future, it is important to recognize that it cannot replace the value of real-world expertise.
XGC is the New UGC
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) - a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
iHeart This Phone I’ve Never Used
Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.
The Rise, Fall & Unlikely Rise Again of the QR Code
How the QR Code Came to Earn Its Place As a Valuable Marketing Tool and How Your Products Can Benefit
Younger Generations Are Less Trusting of Your Product Recommendations Than You Think
How to Build Trust Amongst Your Savviest Shoppers and Employ the Right Sources of Product Information to Help Them Make a Purchase
Influencers Can Create Short-term Brand Awareness But Experts Help Build Long-term Brand Loyalty
New Data Finds Consumers Are Skeptical and More Likely to Return Influencer-Recommended Products While Experts Earn Trust and Build Shopper Confidence
Trend Alert: Product uncertainty is fueling your shoppers’ bracketing behavior leading to even more returns
How brands and retailers can adapt to rising returns caused by shoppers buying with the intent to return.What if they could prevent returns from happening in the first place?
The Risk / Reward of Celebrity Co-Founders + Investors
Beyond Endorsements, How Companies + Celebrities Are Working Together In Deeper Ways Than Ever Before
The Rising Cost of Returns
Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business. What if they could prevent returns from happening in the first place?