In this expert-led CTV ad, physical therapist and fitness expert Dr. David Odom shares why he recommends the Helix Midnight Luxe mattress for anyone looking to improve their sleep quality. As someone who works with patients who experience back pain, he emphasizes how important it is to choose a mattress that supports the spine, distributes pressure evenly, and reduces stress on muscles and joints.

Dr. Odom explains that as a side sleeper, the Midnight Luxe helps disperse his body weight without creating pressure points in his hips or shoulders. After taking the Helix online sleep quiz, he was matched with the Midnight Luxe and has noticed better sleep and mornings without aches. It is the mattress he sleeps on personally and the one he recommends to his patients.

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