The Holiday Bundle · 2026
Make More of the Holiday Media You're Already Buying.
Turn your priority products into an expert-led content ecosystem built for the placements driving your holiday campaigns.
The Holiday Bundle
One production. A full ecosystem of expert-led holiday content.
Bring us three priority products and the placements you're investing in this holiday. We'll create four core expert-led videos, then develop purpose-built placement variations designed for the channels driving your holiday campaigns.
1 Expert-Led Curation Video
One expert-led video bringing all three priority products together in a compelling, shoppable story.
3 Expert Product Videos
A dedicated expert-led product video for each priority SKU, built to educate, differentiate and drive confidence.
Purpose-Built Placement Variations
Your four core videos also include additional asset variations purpose-built for the channels where your holiday campaigns are running, including retail media, paid social, CTV and OLV.
Full-Service Production
Concepting, expert matching, production, editing and delivery — all handled by The Desire Company.
Agentic Performance Video Schema Included
Your expert-led content is prepared for both human shoppers and AI-driven product discovery, helping make your video content easier for AI shopping platforms to understand and surface.
From priority SKUs to finished content
Holiday-ready in four weeks.
One streamlined production designed to deliver core expert-led content and purpose-built placement variations before the holiday traffic spike.
Set Priorities
Share your three priority products, holiday campaign goals and priority placements.
Find the Right Voice
We identify expert personas aligned to your products and audience.
Create
We handle creative development and expert-led production of your four core videos.
Activate
Core videos and purpose-built placement variations are delivered ready for your holiday campaigns.
Purpose-built variations for your priority placements.
The four core videos become a broader ecosystem of assets designed around the placements where your holiday shoppers actually find you.
Included in the Holiday Bundle
Get Your Video AI-Ready Before Holiday Searches Begin.
Shoppers are increasingly using AI platforms to research products, compare options and decide what to buy.
That's why the Holiday Bundle includes our Agentic Performance Video Schema — designed to help make your expert-led video content readable and discoverable by AI shopping platforms while continuing to serve the shoppers who reach your PDP.
From AI-Readable to
Measurable Results.
In the five months following The Desire Company's Agentic Performance Video Schema implementation on the RevAir product page, identifiable AI-referred traffic from leading AI platforms increased substantially — alongside growth in add-to-carts and revenue.
Five months following implementation compared with the preceding five months. Identifiable AI-referred traffic was measured at the landing-page level using session source / medium attribution across leading AI platforms. Results show correlation and should not be interpreted as establishing schema as the sole cause of performance changes.
Proven to perform
Better traffic deserves better content.
We've seen what happens when brands pair high-intent commerce traffic with expert-led product content.
Expert review video used as a conversion catalyst.
Expert review video used as a trust builder in a high-consideration category.
The opportunity heading into holiday isn't simply to generate more traffic. It's to get more value from every shopper you're already paying to reach.
The holiday clock is ticking
Get your priority products ready before peak traffic arrives.
Holiday media plans are already in motion. The Holiday Bundle is designed to plug into those plans quickly — giving your priority products core expert-led content and purpose-built placement variations designed around the channels you're already investing in.
Bring us your three priority products and priority placements. We'll build the content ecosystem around them.