The Holiday Bundle · 2026
Make More of the Holiday Media You're Already Buying.
Your Q4 campaigns are built to drive traffic. The Holiday Bundle gives your priority products the expert-led content to help turn that traffic into sales.
The Holiday Bundle
One production. Four expert-led videos. Built around your priority products.
Bring us three products you're putting media behind this holiday. We'll handle the strategy, expert matching, production and post — delivering a coordinated set of expert-led content designed to help shoppers understand what your products are, why they're right for them and why they're worth choosing.
1 Expert-Led Curation Video
One expert-led video bringing all three priority products together in a compelling, shoppable story.
3 Expert Product Videos
A dedicated expert-led product video for each priority SKU, built to educate, differentiate and drive confidence.
Asset Variations
Extend your expert content beyond the PDP with asset variations built for channels like retail media, paid social, CTV and OLV.
Full-Service Production
Concepting, expert matching, production, editing and delivery — all handled by The Desire Company.
One production. Multiple opportunities.
Your holiday content shouldn't live in one place.
The Holiday Bundle is designed to give you more ways to support the media and commerce investments you're already making.
PDP
Build confidence when shoppers are closest to conversion.
Retail Media
Pair high-intent placements with content built for commerce.
Paid Social
Extend expert credibility into discovery and consideration.
CTV + OLV
Put expert-led creative to work higher in the funnel.
Retailer Channels
Carry a consistent expert story wherever shoppers find you.
One production. A connected content system for the holiday shopper journey.
Get AI-ready before holiday searches begin
Your holiday content has another audience: AI.
Shoppers are increasingly using AI platforms to research products, compare options and decide what to buy.
That means the content supporting your priority products needs to do more than convert the shoppers who reach your PDP. It should also make your product information easier for AI shopping systems to understand, retrieve and use.
From AI-Readable to Measurable Results.
In the five months following The Desire Company's Agentic Performance Video Schema implementation on the RevAir product page, identifiable AI-referred traffic from leading AI platforms increased substantially — alongside growth in add-to-carts and revenue.
Five months following implementation compared with the preceding five months. Identifiable AI-referred traffic was measured at the landing-page level using session source / medium attribution across leading AI platforms. Results show correlation and should not be interpreted as establishing schema as the sole cause of performance changes.
Proven to perform
Better traffic deserves better content.
We've seen what happens when brands pair high-intent commerce traffic with expert-led product content.
Expert review video used as a conversion catalyst.
Expert review video used as a trust builder in a high-consideration category.
The opportunity heading into holiday isn't simply to generate more traffic. It's to get more value from every shopper you're already paying to reach.
From priority SKUs to finished content
Holiday-ready in four weeks.
A streamlined process designed to get expert-led content into market before the holiday traffic spike.
Set Priorities
Share your three priority products and holiday campaign goals.
Find the Right Voice
We identify expert personas aligned to your products and audience.
Create
We handle creative development and expert-led production.
Activate
Your finished videos and asset variations are delivered ready for holiday campaigns.
The holiday clock is ticking
Get your priority products ready before peak traffic arrives.
Holiday media plans are already in motion. The Holiday Bundle is designed to plug into those plans quickly — giving the products you're already prioritizing the expert content they need to make that traffic work harder.
Bring us your three priority products. We'll build the content around them.