Holiday 2026
Make This Your Strongest Holiday Season Yet.
Holiday traffic is expensive. Make more of it convert with expert-led content built to give shoppers the confidence to choose your products.
The holiday conversion challenge
The biggest shopping season of the year is also the most competitive.
You’re investing more in paid media, promotions, retail media and holiday campaigns to drive shoppers to your products. But once they arrive, the product page still has to close the sale.
Early
Shopping
Shoppers are learning, comparing and building their consideration sets.
Black Friday
+ Cyber Monday
More shoppers arrive, but every competing brand is fighting for the same attention.
Peak
Gifting
Expertise, demonstration and useful product information help shoppers choose.
Last-Chance
Gifting
The purchase window compresses and shoppers need confidence fast.
A preview from our 2026 product-page research
Before you send more holiday traffic to your PDP, see how it stacks up.
We analyzed 300 product pages across major retailers and DTC brands. The gap between pages built for shoppers and pages ready for the next era of commerce is already measurable.
Audit the page before you pour more media into it.
See expert content at work
One Expert Video. A Lot of Reasons to Buy.
Watch how one chef-led product video turns expertise, product education, usage ideas and retail value into clear, useful product information. It gives holiday shoppers more confidence to buy while making key product details easier for AI shopping systems to understand, retrieve and use in recommendations.
As an author and a chef, I love creating recipes that are simple to scale and easy to share.
This quiche starts with Jimmy Dean® Premium Pork Sausage Roll.
With a two pound Sam's Club pack, you can double it and make two beautiful quiches for a bigger crowd or save the extra sausage for later.
Cook the sausage in a large skillet over medium-high heat for about eight to ten minutes or until thoroughly cooked.
Place the sausage in your baking dish and top it with green onions and cheddar cheese.
Bake 20 to 25 minutes or until a knife inserted in the center comes out clean.
When the table's full and the conversation's flowing, this is the kind of dish everyone keeps coming back for.
Expert-led holiday creative
Don't just tell shoppers your product is worth buying. Show them.
Expert-led product videos give shoppers the education, demonstration and authority they need to make confident purchase decisions. One production can become creative across the entire holiday journey.
Creative
Business impact
From Product Intelligence to Performance.
When expert knowledge becomes structured, retrievable product intelligence, brands can improve conversion, retail performance, and shopper confidence.
Proof across the commerce journey
Built for AI understanding. Proven through human performance.
Expert review video used as a conversion catalyst.
Expert review video used as a trust builder in a high-consideration category.
Conversion lift
Triple Paste · Sponsored Content + Product Page
Conversion increase
RevAir · Connected TV Campaign
The holiday clock is already ticking
Peak season doesn't wait. Neither should your creative.
Start now so your strongest products have the expert content, activation plan and conversion support they need before peak demand hits.
Your strongest holiday season starts here
Let's make more of your holiday traffic convert.
Bring us the products you're prioritizing this holiday season. We'll look at your PDPs, your existing content and your campaign goals, then identify where expert-led creative could have the greatest impact.
Your Holiday Priorities
Products, retailers, campaigns and business goals.
Your PDP Opportunities
Where conversion, trust and content can improve.
Your Expert Strategy
The right experts and creative concepts for your products.
Your Activation Plan
PDP, retail media, CTV, YouTube and wherever else your shoppers are.