Holiday 2026 | The Desire Company

Holiday 2026

Make This Your Strongest Holiday Season Yet.

Holiday traffic is expensive. Make more of it convert with expert-led content built to give shoppers the confidence to choose your products.

4.4×Average sales lift
6,000+Product videos created
3 YearsThird-party neuroscience research
Scroll to build a stronger holiday conversion engine ↓

The holiday conversion challenge

The biggest shopping season of the year is also the most competitive.

You’re investing more in paid media, promotions, retail media and holiday campaigns to drive shoppers to your products. But once they arrive, the product page still has to close the sale.

01
Holiday demand surges

More
Traffic.

02
Every brand fights harder

More
Competition.

03
The purchase window compresses

Less Time
to Decide.

Holiday performance isn't just about getting shoppers to the page. It's about what happens when they get there.

A preview from our 2026 product-page research

Before you send more holiday traffic to your PDP, see how it stacks up.

We analyzed 300 product pages across major retailers and DTC brands. The gap between pages built for shoppers and pages ready for the next era of commerce is already measurable.

70.2Human Conversion ReadinessAverage score out of 100 across the pages analyzed.
54.5Agentic Commerce ReadinessAverage score out of 100 across the same dataset.
15.7Point Readiness GapThe average gap between human conversion and AI readiness.

How does your holiday PDP compare?

Audit the page before you pour more media into it.

Run a free Product Page Audit to identify the biggest opportunities across conversion, trust, content quality, machine readability and AI readiness.

Conversion readinessTrust signalsVideo & demonstrationsContent qualityAI readinessPrioritized next steps

Turn holiday traffic into holiday revenue

Your holiday campaign did its job. Now your product page has to do its job.

01

Capture Attention

Bring qualified holiday shoppers to your products.

02

Build Confidence

Answer the questions standing between consideration and purchase.

03

Demonstrate

Show what the product does, why it matters and how it fits their needs.

04

Establish Authority

Add credible expert validation at the moment shoppers are deciding.

05

Convert

Turn expensive seasonal traffic into measurable revenue.

Expert-led holiday creative

Don't just tell shoppers your product is worth buying.

Show them.

Expert-led product videos give shoppers the education, demonstration and authority they need to make confident purchase decisions. One production can become creative across the entire holiday journey.

Holiday
Creative
DTC PDPsRetail PDPsAmazonRetail MediaYouTubeCTVPaid SocialEmailRetargetingOrganic

Business impact

From Product Intelligence to Performance.

When expert knowledge becomes structured, retrievable product intelligence, brands can improve conversion, retail performance, and shopper confidence.

4.4×Average sales lift
6,000+Product videos created
3 YearsThird-party neuroscience research
FewerUninformed purchases and returns
Here’s what those outcomes look like in practice.

Proof across the commerce journey

Built for AI understanding. Proven through human performance.

GhostBed expert review video case study
GhostBed

Expert review video used as a conversion catalyst.

Sales lift
Add-to-cart
SharkNinja expert review video case study
SharkNinja

Expert review video used as a trust builder in a high-consideration category.

Sales lift
Add-to-cart
15-Point

Conversion lift

Triple Paste · Sponsored Content + Product Page

10×

Conversion increase

RevAir · Connected TV Campaign

The holiday clock is already ticking

Peak season doesn't wait. Neither should your creative.

Start now so your strongest products have the expert content, activation plan and conversion support they need before peak demand hits.

01Strategy
02ExpertMatchIQ
03Production
04Activation
05Holiday Performance

Your strongest holiday season starts here

Let's make more of your holiday traffic convert.

Bring us the products you're prioritizing this holiday season. We'll look at your PDPs, your existing content and your campaign goals, then identify where expert-led creative could have the greatest impact.

01

Your Holiday Priorities

Products, retailers, campaigns and business goals.

02

Your PDP Opportunities

Where conversion, trust and content can improve.

03

Your Expert Strategy

The right experts and creative concepts for your products.

04

Your Activation Plan

PDP, retail media, CTV, YouTube and wherever else your shoppers are.