Influencers Drive Awareness But New Data Finds Consumers Are Skeptical and More Likely to Return Influencer-Recommended Products.

The tide is turning as shoppers become savvier to the ways of influencer marketing in the Information Age. Find out how experts earn trust and build shopper confidence.

Download the infographic to explore the rise and fall of influencer marketing using the findings of a new consumer survey commissioned by The Desire Company.

You’ll learn:

• What today’s savvy consumer values while shopping.
• The importance of consumer trust as a key purchase driver.
• How the rise of Expert marketing has solidified its rightful place in today’s buying decision process.