Optimized for the home cook, these Impossible™ Burger Patties are designed for extra juiciness, convenient handling and easy cooking experience - just preheat the grill or pan, season and enjoy! It cooks, tastes, and sizzles like ground beef*.
Packed with nutrients, each 4oz serving is a great source of iron and provides the same protein as 80/20 ground beef from cows (19g). Also, compared to beef from cows, Impossible Burger uses 87% less water, 96% less land, and generates 89% less greenhouse gas emissions.
*In a home usage study of 254 consumers who cooked with the Impossible Burger, 70% thought the taste was comparable to or better than ground beef from cows and 77% thought it sizzled like ground beef from cows.