The Desire Company founder sits down with CDR to tell the story behind his vision and why it’s come along at just the right time Retailers seeking to enhance their in-store shopping experience while seizing on the enormous benefits available in the expanding digital universe might want to look to Eric Sheinkop, a tech innovator… Continue Reading →
Experts (Not Influencers) Create a Deeper Connection to Your Products
How to Solidify the Longevity of Your Brand in Consumers’ Minds and Lives One of the biggest byproducts of social media has been influencer marketing. And while it can be a great way to grow your brand, the low barrier to entry to become an “influencer” means the industry will increasingly be saturated with fake… Continue Reading →
REFRAME: Lessions from 0-100
…And All The Crap That Happens In Between I completely became obsessed with the idea of creation. The idea of building a song and that talent. I couldn’t get my head around why one person could have a guitar with six strings and I could have the exact same guitar with the exact same six… Continue Reading →
Using Experts to Help Shoppers Understand Multi-Use Products
How a charging solution company teamed up with The Desire Company to communicate benefits and use cases of a multi-use, professional grade product OBJECTIVE: This charging solution company wanted to communicate all the ways their product can be used and why it’s the best solution for professionals across various fields. They sought help from The Desire… Continue Reading →
Chain Drug Review: Sheinkop Details How The Desire Company Reduces Returns
The Desire Company founder sits down with CDR to tell the story behind his vision and why it’s come along at just the right time CDR: What is the story behind The Desire Company? SHEINKOP: I’ve always had a passion and calling to help artists and creators bring their art to the world at scale…. Continue Reading →
How Expert Videos Can Connect Your In-Store + Online Shopping Experience
Increase Retail Sales + Reduce Returns with Professional-Driven Content We’ve all been there. We see a product somewhere and decide to check it out in person. But even once you’re holding it you still want to know more before you buy. So what do you do? That’s right — get out your phone and look… Continue Reading →
What Makes a Good Online Shopping Experience in a Post-Pandemic World?
3 Simple Tips to Improving Your eCommerce Site There’s been a lot of discussion about how the pandemic, and the ensuing lockdown, boosted online shopping to unforeseen numbers. In 2021, there will be over 230 million online shoppers in the U.S. alone, according to Oberlo. But the rise of ecommerce is something that was easy… Continue Reading →