How The Desire Company’s Videos Performed Better Than All Other Videos More Than Half the Time + at a Fraction of the Cost
Best Buy wanted to increase time-on-site and conversions across key categories on BestBuy.com. They were interested in finding videos people would watch all the way through, so they wanted to track completion rate and find a solution that could hold their shoppers’ attention.
- We created high quality, expert review videos to demonstrate how their products help profesionalys excel in their jobs across a variety of fields and in their every day lives.
- Videos included a review of:
- The Desire Company review videos were distributed across PDPs to engage consumers, drive education, and provide valuable third-party validation. They were posted along side all other product videos on each of the product pages.
Best Buy provided completion and conversion stats for the pilot program videos, on a monthly and quarterly basis. Their data shows that our videos had an impressive 55% average video completion rate last quarter (Q4 2021).