Panelists from Ulta, Cleveland Avenue, Arc Worldwide and Jack Morton Shared Insights and Strategies for Promoting Inclusivity, Representation, and Equity Chicago, IL (April 20, 2023) – Last night, The Desire Company, a pioneering product education company that matches brands with industry experts, hosted a compelling panel event titled Diversity in Influencer Marketing: Unleashing the Power… Continue Reading →
The Desire Company Commits to Pro Community Diversity Goals
Inclusion is How We Unleash the Power of Diversity At The Desire Company, our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. Our focus on diversity and inclusion in our Pro Community fosters an environment that embraces various perspectives, backgrounds, and experiences, allowing us to deliver richer… Continue Reading →
The Desire Company Announces Panelists for “Diversity in Influencer Marketing: Unleashing the Power of Representation” Event
In an effort to make experts more accessible to shoppers, The Desire Company has pioneered Expert Generated Content (XGC) – a new approach to expert recommendations. In this article, we’ll take a look at the difference between XGC and UGC, and how its entry into the retail landscape is transforming the shopper experience.
The Desire Company Founders Interviewed on Bootstrapping with Dylan Ratigan
Check Out Judith and Eric Sheinkop on the ‘Get Recommendations from REAL Experts’ episode of Bootstrapping Podcast Click here to listen to the full episode. Listen as Dylan Ratigan interviews The Desire Company co-founders, Judith and Eric Sheinkop about why The Desire Co.’s concept is unique, timely, and really worth it for brands, retailers, and the… Continue Reading →
Eric Sheinkop : As an Entrepreneur, I’m Completely Obsessed With the Idea of Creation
In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.
The End of the Influencer? Most Consumers Doubt Social Media Influencers Use the Products They Promote
Survey: Only 11% of Americans Believe Influencers Deliver Trustworthy Reviews, While a Majority of Americans (53%) Rely Most on Recommendations From Product Experts
The Desire Company Expands its Presence in Chicago
New Studio with Immersive Set Design Enables the Company to Film Professionals Sharing the Products They Love In the Way They Actually Use Them CHICAGO, April 27, 2022 /PRNewswire/ — Chicago-based and founded, The Desire Company – the world’s only community of Experts who trial, test, and share reviews of the products they genuinely use and trust – is… Continue Reading →
The Desire Company Co-Founder Talks About How to Access Hands-On Classes Taught by Experts in New Podcast Interview
Check Out the ‘Tomorrow Will Be Televised’ Podcast Featuring Eric Sheinkop in This Episode All About TV Listen as Simon Applebaum interviews The Desire Company co-founder and chief executive, Eric Sheinkop about the concept of “education as entertainment” and his company’s new smart TV device-distributed venture, Desire Co: Classes. Other podcast guests include: David Schmidt, producer… Continue Reading →
The Desire Company Launches Expert Classes Through New Streaming Channel as Consumer Demand for Authentic Content Surges
Channel and App will Deliver Hands-on Classes from Trusted Professionals to TV Viewers In an effort to give everyone access to quality expert advice, The Desire Company – the world’s only community of experts who tell the truth about the products they actually use and trust – is excited to announce the launch of its Streaming Channel, Desire Co:… Continue Reading →
The Desire Company Raises $8 Million Series A To Support Retailer Demand
With Series A funding valuing the company at $78 million, The Desire Company will increase penetration within brick-and-mortar and online retailers, further transforming the shopper experience ATLANTA, GA (December 7, 2021) – The Desire Company, a platform striving to change the way consumers shop for the better, today announces an $8 million Series A backed… Continue Reading →