Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an important way to differentiate and compete.
How-To Get the Most Out of Your How-To Videos
5 Best Practices From the Experts As you scroll through any feed, they’re impossible to miss and so addicting to watch. Those quick, punchy videos help you believe you can do anything — master a kitchen skill, discover a new tool, rock a new look, or learn a simple life hack. These catchy videos can… Continue Reading →
Experts (Not Influencers) Create a Deeper Connection to Your Products
How to Solidify the Longevity of Your Brand in Consumers’ Minds and Lives One of the biggest byproducts of social media has been influencer marketing. And while it can be a great way to grow your brand, the low barrier to entry to become an “influencer” means the industry will increasingly be saturated with fake… Continue Reading →
How Expert Videos Can Connect Your In-Store + Online Shopping Experience
Increase Retail Sales + Reduce Returns with Professional-Driven Content We’ve all been there. We see a product somewhere and decide to check it out in person. But even once you’re holding it you still want to know more before you buy. So what do you do? That’s right — get out your phone and look… Continue Reading →
What Makes a Good Online Shopping Experience in a Post-Pandemic World?
3 Simple Tips for Improving Your eCommerce Site There’s been a lot of discussion about how the pandemic, and the ensuing lockdown, boosted online shopping to unforeseen numbers. In 2021, there will be over 230 million online shoppers in the U.S. alone, according to Oberlo. But the rise of eCommerce was easy to predict. People… Continue Reading →