AREAS OF WISDOM

heart This Phone I’ve Never Used

iHeart This Phone I’ve Never Used

Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.

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The Rising Cost of Returns

Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business.

What if they could prevent returns from happening in the first place?

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Competing on Trust

Competing on Trust

Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an important way to differentiate and compete.

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