How the Infamous Festival-that-Never-Happened is a Learning Opportunity for How Brands Work with Influencers As the 5 year anniversary of the now notorious Fyre Fest comes around, the Festival continues to make headlines as it’s referenced in headlines like “Revolve apologizes for Fyre Festival-like Coachella event.” Just weeks ago, Kendall Jenner agreed to a $90k settlement stemming… Continue Reading →
New Studio with Immersive Set Design Enables the Company to Film Professionals Sharing the Products They Love In the Way They Actually Use Them CHICAGO, April 27, 2022 /PRNewswire/ — Chicago-based and founded, The Desire Company – the world’s only community of Experts who trial, test, and share reviews of the products they genuinely use and trust – is… Continue Reading →
Check Out the ‘Tomorrow Will Be Televised’ Podcast Featuring Eric Sheinkop in This Episode All About TV Listen as Simon Applebaum interviews The Desire Company co-founder and chief executive, Eric Sheinkop about the concept of “education as entertainment” and his company’s new smart TV device-distributed venture, Desire Co: Classes. Other podcast guests include: David Schmidt, producer… Continue Reading →
Channel and App will Deliver Hands-on Classes from Trusted Professionals to TV Viewers In an effort to give everyone access to quality expert advice, The Desire Company – the world’s only community of experts who tell the truth about the products they actually use and trust – is excited to announce the launch of its Streaming Channel, Desire Co:… Continue Reading →
How The Desire Company Helps Brand Bring Transparency + Trust Back to Product Reviews OBJECTIVE: ReAthlete was seeking for a product video review from an accredited and trusted professional. Their goal was to improve sales transactions with authentic and educational content to help consumer make more informed purchase decisions. They turned to The Desire Company… Continue Reading →
Trends for Brands + Retailers Consider When Attempting to Build Stronger Consumer Trust in This Ever-Changing Landscape Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an… Continue Reading →
How The Desire Company’s Product Videos Drive Sales and Led to a Post on Kardashian’s Lifestyle Site, Poosh OBJECTIVE: As a small brand on the rise, Sleep Crown needed a way to market their unique products but on a tight budget, which also meant using the same video content for paid social. They wanted help… Continue Reading →
How The Desire Company’s Videos Performed Better Than All Other Videos More Than Half the Time + at a Fraction of the Cost OBJECTIVE: Best Buy wanted to increase time-on-site and conversions across key categories on BestBuy.com. They were interested in finding videos people would watch all the way through, so they wanted to track… Continue Reading →
With Series A funding valuing the company at $78 million, The Desire Company will increase penetration within brick-and-mortar and online retailers, further transforming the shopper experience ATLANTA, GA (December 7, 2021) – The Desire Company, a platform striving to change the way consumers shop for the better, today announces an $8 million Series A backed… Continue Reading →
5 Best Practices From the Experts As you scroll through any feed, they’re impossible to miss and so addicting to watch. Those quick, punchy videos that help you believe you can do anything — master a kitchen skill, discover a new tool, rock a new look, learn a simple life hack. These catchy videos can… Continue Reading →
