4 Lessons Fyre Festival Taught Us About Influencer Marketing

How the Infamous Festival-that-Never-Happened is a Learning Opportunity for How Brands Work with Influencers As the 5 year anniversary of the now notorious Fyre Fest comes around, the Festival continues to make headlines as it’s referenced in headlines like “Revolve apologizes for Fyre Festival-like Coachella event.” Just weeks ago, Kendall Jenner agreed to a $90k settlement stemming… Continue Reading →

The Desire Company Expands its Presence in Chicago

New Studio with Immersive Set Design Enables the Company to Film Professionals Sharing the Products They Love In the Way They Actually Use Them CHICAGO, April 27, 2022 /PRNewswire/ — Chicago-based and founded, The Desire Company – the world’s only community of Experts who trial, test, and share reviews of the products they genuinely use and trust – is… Continue Reading →

The Desire Company Co-Founder Talks About How to Access Hands-On Classes Taught by Experts in New Podcast Interview

Check Out the ‘Tomorrow Will Be Televised’ Podcast Featuring Eric Sheinkop in This Episode All About TV Listen as Simon Applebaum interviews The Desire Company co-founder and chief executive, Eric Sheinkop about the concept of “education as entertainment” and his company’s new smart TV device-distributed venture, Desire Co: Classes. Other podcast guests include: David Schmidt, producer… Continue Reading →

The Desire Company Launches Expert Classes Through New Streaming Channel as Consumer Demand for Authentic Content Surges

Channel and App will Deliver Hands-on Classes from Trusted Professionals to TV Viewers  In an effort to give everyone access to quality expert advice, The Desire Company – the world’s only community of experts who tell the truth about the products they actually use and trust – is excited to announce the launch of its Streaming Channel, Desire Co:… Continue Reading →

Competing on Trust

Trends for Brands + Retailers Consider When Attempting to Build Stronger Consumer Trust in This Ever-Changing Landscape Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an… Continue Reading →

Expert Videos Outperform, According to Best Buy

How The Desire Company’s Videos Performed Better Than All Other Videos More Than Half the Time + at a Fraction of the Cost OBJECTIVE: Best Buy wanted to increase time-on-site and conversions across key categories on BestBuy.com. They were interested in finding videos people would watch all the way through, so they wanted to track… Continue Reading →