Discover how brands are using inclusive marketing efforts to create equitable and welcoming environments beyond Black History Month.
Gen Z is reclaiming power with the rise of the “de influencer” movement. With 44% of Gen Zers making purchases based on influencer recommendations, a growing awareness of paid product placements, and an embrace of more authentic content – it’s no surprise that this trend is gaining traction. Learn more about the de-influencer movement and what it means for the industry.
Check Out Judith and Eric Sheinkop on the ‘Get Recommendations from REAL Experts’ episode of Bootstrapping Podcast Click here to listen to the full episode. Listen
Between 2019 and 2022, Google spent $4.6 million to promote the Google Pixel 4 phone using on-air radio talent from iHeartMedia and other radio networks, without ever giving them the phone. Find out what happened.
The tide is turning as shoppers become savvier to the ways of influencer marketing in the Information Age. Find out how experts earn trust and
How the QR Code Came to Earn Its Place As a Valuable Marketing Tool and How Your Products Can Benefit
In a recent Bugy interview, Eric Sheinkop shares about his journey, best working habits, startup misconceptions, and tips for other entrepreneurs.
How to Build Trust Amongst Your Savviest Shoppers and Employ the Right Sources of Product Information to Help Them Make a Purchase
New Data Finds Consumers Are Skeptical and More Likely to Return Influencer-Recommended Products While Experts Earn Trust and Build Shopper Confidence
Survey: Only 11% of Americans Believe Influencers Deliver Trustworthy Reviews, While a Majority of Americans (53%) Rely Most on Recommendations From Product Experts
How brands and retailers can adapt to rising returns caused by shoppers buying with the intent to return.
What if they could prevent returns from happening in the first place?
Beyond Endorsements, How Companies + Celebrities Are Working Together In Deeper Ways Than Ever Before
Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business.
What if they could prevent returns from happening in the first place?
How the Infamous Festival-that-Never-Happened is a Learning Opportunity for How Brands Work with Influencers As the 5-year anniversary of the now notorious Fyre Fest comes
New Studio with Immersive Set Design Enables the Company to Film Professionals Sharing the Products They Love In the Way They Actually Use Them CHICAGO, April
Check Out the ‘Tomorrow Will Be Televised’ Podcast Featuring Eric Sheinkop in This Episode All About TV Listen as Simon Applebaum interviews The Desire Company co-founder
Channel and App will Deliver Hands-on Classes from Trusted Professionals to TV Viewers In an effort to give everyone access to quality expert advice, The Desire Company –
How The Desire Company helps brand bring transparency and trust back to product reviews
Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes. Finding new ways to build and maintain customers’ trust and loyalty is an important way to differentiate and compete.
How The Desire Company’s Product Videos Drive Sales and Led to a Post on Kardashian’s Lifestyle Site, Poosh
How The Desire Company’s Videos Performed Better Than All Other Videos More Than Half the Time + at a Fraction of the Cost
With Series A funding valuing the company at $78 million, The Desire Company will increase penetration within brick-and-mortar and online retailers, further transforming the shopper
5 Best Practices From the Experts As you scroll through any feed, they’re impossible to miss and so addicting to watch. Those quick, punchy videos
The Desire Company founder sits down with CDR to tell the story behind his vision and why it’s come along at just the right time
How to Solidify the Longevity of Your Brand in Consumers’ Minds and Lives One of the biggest byproducts of social media has been influencer marketing.
…And All The Crap That Happens In Between I completely became obsessed with the idea of creation. The idea of building a song and that
How Omnicharge teamed up with The Desire Company to communicate benefits and use cases of a multi-use, professional-grade product OBJECTIVE: Omnicharge wanted to communicate all
The Desire Company founder sits down with CDR to tell the story behind his vision and why it’s come along at just the right time
Increase Retail Sales + Reduce Returns with Professional-Driven Content We’ve all been there. We see a product somewhere and decide to check it out in
3 Simple Tips for Improving Your eCommerce Site There’s been a lot of discussion about how the pandemic, and the ensuing lockdown, boosted online shopping
AREAS OF WISDOM
AREAS OF WISDOM
